Amazon - Design Thinking and Innovation

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Added on 2022/12/14

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AI Summary

This study examines how Amazon has integrated design thinking into its business operations and its disruptive innovation in the e-commerce industry. It explores the concept of aggregation and virtual marketplace introduced by Amazon, as well as the unique offerings of Amazon Prime. The study also analyzes the organizational environment at Amazon and the value created by its innovative services.

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Amazon - Design Thinking and Innovation

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