Integration of Amazon with International Markets: An Economic Integration Perspective

INTERNATIONAL
BUSINESS
STRATEGY

Table of Contents
INTRODUCTION...............................................................................................................3
Main Body...........................................................................................................................3
CONCLUSION....................................................................................................................7
REFERENCES....................................................................................................................8

INTRODUCTION
Internationalization is a process by which companies enter into overseas business in order
to explore business in different countries across the globe. Here, globalization has been ease out
the process of international business. Now, it is easy for companies to get enter into international
boundaries for the purpose of trade (Kitsios and Kamariotou, 2019). Main aim of
internationalization is to enhance the presence of business with an aim to earn higher amount of
profitability. The present report is based on Amazon which is prestigious multinational company
which is headquartered in US. It was started in 1994 & currently operating business in nearly 13
countries across the globe. Amazon is efficient in terms of managing favorable brand image
within different countries. The present report will cover integration of Amazon with international
markets.
Main Body
Amazon is a well known multinational organization which is being operated in several
countries across the globe. It has witnessed tremendous amount of growth within such a short
time of span. Initially, Amazon was an online book selling website that was founded by Jeff
Bezos in the year of 1994. In current time, Amazon has been set new standards in e-commerce
by offering variety of products such as mobile, home appliances, electronics, clothes, fashion
accessories & groceries. Amazon has expanded business overtime. In 1999, Amazon started its
international expansion (Ratten and Tajeddini, 2017). In 1999, it entered in market of UK by
acquiring online booksellers of country. Amazon continued business expansion by exploring
business in different countries. In 2004, it entered into the market of China by acquiring one of
the well known brand of online book-selling of China named as Joyo. Amazon is the world’s
largest online market place which is working in countries such as US, France, Ireland, Germany,
Spain, Mexico, India & more.
Economic Integration refers to an arrangement which reduces down the trade barriers
among different nations in order to facilitate international business practices. Here, trade barriers
are minimized so that economies of two countries can consolidated together for achieving better
outcomes. It emphasis over ease out of trade practices by eliminating tariff & non-tariff barriers,
customs & other such expenses. In simple words, economic integration signifies interconnection
of business as well as trading practices between different countries. It provides benefits in