This article provides an in-depth analysis of Amazon's marketing strategy, including its customer-oriented approach, technological advancements, and global reach. It also discusses the importance of customer feedback and the need for technological advancement to keep up with customer preferences.
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Running head:AMAZON MARKETING ANALYSIS Amazon Marketing Analysis Name of the Student: Name of the University: Author Note:
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1 AMAZON MARKETING ANALYSIS 1.Amazon has established itself as the largest online retailer operating at a global level and has steadied itselffinancially to sell its own brands like Kindle and media adapter. Amazon has the mission of offering the most assorted list of items to its customers and therefore to possess the biggest range of selection on Earth (Li et al.). As its branding strategy Amazon has adopted swifter mode of communication with customers helping them to engage themselves in the buying decisions, for instance by writing reviews on several products including Amazon’s own products. Consequently this has enhanced customers’ reliance on the brand and around 90% of shoppers today trust Amazon with the purchase of any product (Li et al.). The corporate culture at Amazon is an interesting subject to study since it maintains a high level of flexibility and therefore constantly mending the flaws in order to embrace diversity and foster customer dependency on the brand as its vision. Amazon is hugely customer-oriented and this is aligned with the corporate culture of Amazon to attain better results (Clemons et al.). 2.It is because Amazon has technologically advanced itself to cater to a variety of customer choices and requirements(Clemons et al.). This has ranged from apparel to grocery shopping and free streaming providing the shopper with a seamless shopping experience. Amazon currently operates in 10 countries spanning the world serving diverse choices of 200 million customers worldwide. Amazon is a platform for both buyers and sellers providing an improved interface for a smooth interaction between them(Clemons et al.). 3.Amazon had their goal of becoming the best customer-oriented retail store in the world and has achieved it by allowing the room for customer criticism, data driven recommendation which has increased 29% of sales(Smith et al.). They have made
2 AMAZON MARKETING ANALYSIS customer the sole object of concern more than the rival competitors and this has helped them to become synonymous with customer-oriented service. 4.The employees are responsible for conducting a demographic based research on what the customers want and what are their motivations behind buying a product. The employers at Amazon are responsible for creating a strong customer networking through mailing promotion and discounts and thereby creating emotional connection with customers(Li et al.) 5.The customer journey started with the introduction of organic search engine where Amazon search results in Google that posts a link directly with the product. The customers are equipped with clear product description, Amazon has made home delivery swifter, made product return easier in an era when no other rival competitors were willing to and creating personalized recommendation for the users accelerating the sales growth (Smith et al.) 6.Amazon will lose half of its customers if they fail to keep a track on their preferences and choices via technologies. This is primarily done via search engine marketing which requires a degree of technical advancement. Amazon will need to keep abreast of customer buying choices and need pattern with technology (Smith et al.). Part 2 I.I buy books from a retail store and I think it should offer a database which would allow for a better listing of books according to their genres like Amazon has done. II.Yes, I can. III.The customers should be treated as individuals.Customers should be enquired of their favorite genres and how would you prefer the books to be arranged for better buying choices and access to new additions.
3 AMAZON MARKETING ANALYSIS IV.One approach would be to craft a space for customer feedback in order to foster customer client relationship.
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4 AMAZON MARKETING ANALYSIS Reference List: Clemons, Eric K., et al. "Global differences in online shopping behavior: Understanding factors leading to trust."Journal of Management Information Systems33.4 (2016): 1117- 1148. Print. Koo, Wanmo, and Hyejune Park. "Critical Atmospheric Cues in Designing Online Stores: The Case of Amazon. com."International Journal of Marketing Studies9.1 (2017): 37. Print Li, Zequn, Honglei Li, and Ling Shao. "Improving Online Customer Shopping Experience with Computer Vision and Machine Learning Methods."International Conference on HCI in Business,GovernmentandOrganizations.Springer,Cham,2016. https://link.springer.com/chapter/10.1007/978-3-319-39396-4_39 Smith, Alan D., William T. Rupp, and O. Felix Offodile. "Amazon. com, Inc.: Retailing GianttoHigh-TechPlayer?."(2017). https://digitalcommons.kennesaw.edu/cgi/viewcontent.cgi?referer=https:// scholar.google.co.in/&httpsredir=1&article=1157&context=ama_proceedings