Amazon: Its mission, vision and values

Running head: AMAZON: ITS MISSION, VISION AND VALUES
Amazon: Its mission, vision and values
Name of the student:
Name of the university:
Author note:

1AMAZON: ITS MISSION, VISION AND VALUES
An overview of the organization
The chosen organization for the paper is Amazon, Canada which has as its parent
company, the ecommerce giant, Amazon (“Amazon.ca”, 2018). The company was founded in
the year 1994 by Jeff Bezos, and since then Amazon has completely revolutionized the online
retail sector. The company runs it global operations from its headquarters located in Seattle,
Washington. Going by market capitalization and revenue generation, it would be suffice to
say that Amazon is indeed one of the largest ecommerce or online retailing businesses in the
world at present. Amazon had initially begun its journey as a virtual store for books;
however, Bezos had his eyes on the bigger picture and soon expanded his horizons and the
company ventured into a number of sectors. Today, Amazon sells an array of products
ranging from apparel and electronics to even food products in over 13 countries
("Amazon.com”, 2018).
Amazon: Its values, mission and vision
On July 5th, 1994 Jeff Bezos registered his company under a different name before
eventually settling on “Amazon”, because he felt it sounded exotic and held a degree of
enigma – something that he wanted his company to represent as well. Similarly, Amazon’s
logo, which is deceptively simplistic, actually holds the company’s mission statement as well.
The logo contains a subtle arrow showing a curve from “a” to “z” – thus hinting at the fact
that Amazon sells every possible product from the first letter of the English alphabet to the
last. It is Amazon’s mission and vision that have enabled it to reach the heights it has attained
today. Moreover, its vision is driven by stringent policies and a robust business strategy that
takes into account the most crucial aspect of the ecommerce sector – the customer
(Venkatesan, 2017). Jeff Bezos founded Amazon with a vision to make it the most customer
centric company in the world – a one stop destination for people who seek to purchase goods