Entrepreneurship in Digital Age

Running head: ENTERPRENEURSHIP IN DIGITAL AGE
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Entrepreneurship in digital age
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ENTERPRENEURSHIP IN DIGITAL AGE 1
Introduction
Jeff Bezos established its first office in his garage with the help of few individuals and started
their focus on developing software. In 1995, he named his business as Amazon .com on the name
of South American river. Jeff Bezos started investing in R& D in order to find out possible
opportunities for their business to transform themselves in e-commerce Company (Ritala,
Golnam & Wegmann, 2014). Jeff Bezos has transformed Amazon online book store into one of
the largest e-commerce company whose service is completely based on cloud computing
technology.
Issue faced by Jeff Bezos
One of the important issues faced by Jeff Bezos was related to their distribution system because
they were not able to provide more books at a time. This issue was really impacting their
business in the initial stage of the launch of their service. This issue triggered Jeff Bezos that
their service is not of quality service as an online store and is in need of improvement in order to
remain in this business market.
Transformation of Amazon from small to the big tech giant
The company got its initial success in the business market by selling online book without any
press promotion. After launching their online book store soon they started their operation across
the United States and within thirty days they started working on an international platform with
around 45 countries. Within two months, company was able to reach record sales of $ 20,000
within one week and this offered the motivation base for Jeff Bezos to go for more.
Investment in R&D offered Jeff Bezos to think its business as a digital platform instead of e-
commerce only. This motivated Jeff Bezos to spend $ 12.5 billion in 2015 to generate innovative
thinking. Innovative idea came in the form of cloud technology which totally transformed the
outlook of the company into the most innovative digital company (Kantor & Streitfeld, 2015). In
addition to this, they have also innovated voice command instruments like Alexa and Prime TV
services. On e-commerce platform Amazon entered into new segments like online music store in
the form of Prime music, prime pantry, Prime now, Amazon Fresh and so on.
Things done by Jeff Bezos
Jeff Bezos first started focusing on developing software for his website and then he started using
this software as a mode of selling book which got great success. Its success further motivated
Jeff Bezos to go for some something innovative and therefore he decided to connect his e-
commerce platform with other aspects like music, video and Amazon fresh in order to bring