Marketing Plan for Amazon's VR Set: A Detailed Analysis

Marketing Plan
Introduction
Marketing plays an important role in
sporting success of new products by
promoting the benefits of new
products to the target audience in an
effective manner. This report poster
detailed marketing plan for new
business idea in context of the
multinational conglomerate Amazon.
Overview
• The proposed business
idea is of a VR set.
• It is beneficial for
Amazon as the company
will be able to move the
current streaming content
on virtual reality platform
and also stream twitch
events.
VR Set
• Amazon has created a globally
recognized brand through fast
expansion into international markets
and consumer oriented business
strategy.
• The e-commerce services offered by
Amazon along with innovative
technological products such as Amazon
fire stick and Amazon Alexa.
• The technological area which Amazon
has not entered is virtual reality
technology.
• There is huge scope for the growth of
virtual reality industry as virtual reality
technology has many application
including gaming and entertainment.

Marketing Plan
Political Factors
Positive Impact: Government investment and interest in improving digital security
can benefit Amazon as it will enhance consumer acceptance of new digital
technology such as Virtual Reality.
Negative Impact: The anti-competition case against Amazon by US government can
create long-term legal trouble for the company. The extra expenditure faced by
Amazon because of anti-competitive lawsuit filed by the US government can
negatively affect financial resources needed to venture into the Virtual reality
industry.
Economical Factors
Positive Impact: Vaccination roll outs and decrease in the number of COVID-19
cases have opened up the economy which can further economic development and
increase purchasing power of the consumer.
Negative Impact: Economic recovery in terms of better functioning supply chain
and efficient movement of goods is slow. This is because COVID-19 has not been
eliminated across the globe and enforcement of COVID-19 safety measures causes
delays in smooth functioning supply chain.
External Analysis
• Political Factors: Government
authority in United states has sued
Amazon in case of unfairly
eliminating competition.
• Economical Factors: COVID-19
pandemic has lowered consumer
confidence and purchasing power of
• the consumers in many countries.
• Social Factors: Consumerism is
increasing across the world.
• Technological Factors: The rise in
Cyber crime against companies and
consumers affects success of Amazon.