Website Promotion Strategy for Amazon Pvt. Ltd.

THE WEBSITE
PROMOTION
STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Product/service description:.........................................................................................................3
Website goals and objectives:......................................................................................................4
Target Audience Identification:...................................................................................................5
Competitor analysis:....................................................................................................................5
Budget and Planning....................................................................................................................6
Existing Website statistics...........................................................................................................7
Promotional Strategy and Campaign:..........................................................................................8
PPC Campaign Considerations:...................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Website promotion strategy refers to a fully-fledged plan for longer run, such plans are
fabricated by an organization in order to promote the website and hiking its revenue, number of
visitors etc. for fulfilment of the aim, in this report a promotional strategy would be made for
Amazon pvt. Ltd. Report will be discussing website goals, target audience to bring better
understanding (Valente, Modahl and Soldal, 2019).
To analyse the competitors there will be a good elaboration of competitors by depiction
of competitor analysis. At the end a promotional strategy would be fabricated along with an
appropriate campaign consideration.
MAIN BODY
Product/service description:
The website of Amazon is engaged in online business. This website is providing range of
services such as promotion of products and services which are available on the website, the
available offers, prices, delivery schemes etc. With the progress of time, the website got drastic
reforms and now it is inevitably helping the business.
Amazon is already the organization whose major success lies in successful operation of
its website. There are more than 2.45 billion visits are taking place in a month. This traffic on
website is getting hyper yet there is need to ensure better performance in order to get more
customers under the single umbrella.
For fulfilment of the aim, the organization is supposed to fabricate a website promotion
plan which will enhance its capability to reach the customers and exploring new markets. It is
also experienced that still in the market there is no technological or digital inclusion. Millions of
people are still not feeling much convinced when it comes to online shopping (Zhou, 2020).
There are number of products and services are available on the website such as retail
items, consumer items, books, clothes, Fast Moving Consumer Goods etc. the main role of this
website is to provide a platform to its associated organizations so can extend their products and
services to their customers.

Website goals and objectives:
The website is one of the most visited website at present. The main aim of the
organization is to make the digital world wider and inclusive. So the goals and objectives of the
website are as-
Website goals Website Objectives
To ensure better flow of information. The objectives would be number of total
call, the status of web page traffic.
To hike the brand value or branding. Number of visitors on the website, and
their activities.
Taking a good lead generation. Total number of emails, rate of conversion
of such visitors.
Ensuring hyper Revenue Generation. To monitor the conversion of such leads to
sales of the organization (Yunus and
Tanuar, 2018).
Fulfilment of internal needs. To make the website aligning with internal
needs of the organization.
Making sure transformation of business. Ensuring reduction in total cost, hiking
revenues, reducing cost of promotion and
boosting up its efficiency.
The website is intended to make its performance better and would like to reach those
people who are somehow driven to make buy. By putting extra efforts the organization may get
success in changing the mindset of society to keep their-self away from online buy. These
websites promotional efforts would pave the way to hike organizational performance.
Amazon is working in more than 58 countries so there is strong need to promote its
website, it will make its customers and potential customers more aware of the provided products
and services. Which will ultimately drive good profitability to the organization. There are
number of competitors are there, such as Alibaba group, Costco, Walmart, Ebay, Flipkart etc.