Amazon's Development and Challenges: An Analysis

AMAZON DEVELOPMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysis on Amazon's Developments..........................................................................................3
Understanding of underpinning IB theory relates with Amazon.................................................4
Ownership advancement or firm specific advancement with application of resource based
theory...........................................................................................................................................6
Challenges faced by Amazon.......................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

EXECUTIVE SUMMARY
The present report is based on Amazon's development and the challenges ahead in hierarchical
control to autonomy by applying internationalization theory. Hence, organisation development is
individual that focused on discipline and this also systematic approach that builds and improve
organisational performance and effectiveness. Also, theoretical discussion will be conducted that
assist to demonstrate the great understanding of IB theories such as product life cycle, global
expansion strategy etc.