Amcor Limited: International and Global Business

Running Head: International and Global Business
AMcor Limited
International and Global Business

International and Global Business 1
Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................3
Identification of two countries for market entry..............................................................................4
Macro-environmental and Geo-political factors..............................................................................5
Trade and Business Policy...............................................................................................................7
Assessment of risks and opportunities.............................................................................................8
Recommendation & Conclusion......................................................................................................9
References......................................................................................................................................10

International and Global Business 2
Executive Summary
Amcor Limited is an Australian multinational company engaged in producing packaging for
different varieties of products. Organization produces various types of flexible and rigid
packaging for different varieties of products such as food, beverages, health care, and tobacco
industries. This packaging is quite effective in preserving specially the food items, medicines,
and other perishable goods. With regards to the organizational performance in Australian market,
management of the organization is planning to expand its business operations in the global
market. For the same, European and Asian market has been chosen on the basis of analysis
conducted for evaluating the demand of the packaging produced by Amcor Limited. Report will
include the internal analysis, external analysis of both the countries and then the appropriate
market will be selected with the view to attain organizational desired goals and the objectives in
relation with the expansion in the global market.

International and Global Business 3
Introduction
This report will include the business expansion strategies for Amcor Limited in the international
market with the objective to attain sustainable growth in the international market. Amcor Limited
produces various types of packaging which is quite beneficial for industries who produces
different varieties and sizes of products. Packaging produced by Amcor Limited helps
manufacturing organizations to store those products in safe and secure manner. For promoting
their packaging in Australia and in other parts of the globe, organization has started contributing
to the government indicatives, NGOs, etc. which are started with a motive to spread the
awareness in the public in relevance with the recycling of waste, reduction in the use of un-
disposable packaging. Today, whole world is struggling with the issue of pollution and disposal
of waste products. Thus, the projects initiated by the organization in order to save the
environmental conditions as well as to provide ways to recycle the packaging. This will lead the
organization towards growth and success which will enhance the opportunities for the
organization in order to attain expansion objectives in the global market. In terms of expansion in
the global market, organizational management has selected two continents i.e. Asia and Europe.
These two continents have huge opportunities in terms of expanding the business. Organization
has selected United Kingdom from European continent and China from the Asian continent for
expanding their business in the international market. Further the report will include the selection
of the most appropriate market amongst these two countries with the objective to acquire the
effective position in the international market.