This article provides short-term and long-term recommendations for American Apparel to enhance its business growth and become more successful as compared to its key market players. Short-term recommendations include using differentiation strategy in different areas, emphasizing more on the needs and expectation of customers, and taking feedback from customers. Long-term recommendations include using diversification strategy, involving forward integration, using mergers strategies, and using cost leadership strategy.

GROUP ASSIGNMENT INTERNATIONAL BUSINESS BB304

Write a 3,000-word assignment on a failed or struggling global company, including background, industry trends, core competencies, localization efforts, ethical issues, and recommendations.

Short-term and long-term recommendations for American Apparel to enhance its business growth and become more successful as compared to its key market players.

Recommendations for American Apparel

This document provides an overview of sustainable marketing principles, marketing mix strategy, and recommendations for Icebreaker, a New Zealand-based clothing company. It discusses the background of the company, key sustainable marketing principles, marketing mix strategy, and recommendations for business expansion and social media promotion. The document also covers the positioning strategy of Icebreaker in the market.

Sustainable Marketing Management

Marketing Management

This report discusses the global trends in the apparel industry, including value chain, cost, and bargaining power. It also explores the success factors of Senzhou International and the impact of the pandemic on aggregate demand. Additionally, it evaluates potential physical and monetary policies to recover from the pandemic.

University of Chicago

Finance

Recommendations for American Apparel

End of preview

Sustainable Marketing Management

Global Trends in Apparel Industry: Value Chain, Cost, Bargaining Power

Strategic Management : Assignment

Nike Assignment 2022

Benefits of mergers and acquisitions Assignment PDF

Marketing Plan of Nike- Report

Recommendations for American Apparel

End of preview

Sustainable Marketing Managementlg...

Global Trends in Apparel Industry: Value Chain, Cost, Bargaining Powerlg...

Strategic Management : Assignmentlg...

Nike Assignment 2022lg...

Benefits of mergers and acquisitions Assignment PDFlg...

Marketing Plan of Nike- Reportlg...

Sustainable Marketing Management

Global Trends in Apparel Industry: Value Chain, Cost, Bargaining Power

Strategic Management : Assignment

Nike Assignment 2022

Benefits of mergers and acquisitions Assignment PDF

Marketing Plan of Nike- Report