Marketing Plan of Nike- Report
Added on 2020-03-16
20 Pages3703 Words79 Views
Running Head: Introduction to Marketing NIKE INC.Introduction to Marketing
Introduction to Marketing 1Executive SummaryUnder this report, marketing plan will be discussed in relevance with the Nike shoes in order to enhance the demand of the product in various segments. To perform this function in an adequate manner, target market, segmentation strategies will be used to analyse the appropriate market for the purpose of promoting the Nike running shoes for attaining the goals and the objectives for the organization. These strategies will be covered in the initial phase of report while the next phase of the report will include the strategies such as SWOT analysis of the company; marketing mix technique in terms of promotion of the product will be covered. After evaluating the outcomes from the above strategies, recommendations will be given in order to enhance the performance of the product. These recommendations will also include the innovativetechnique through which the Nike shoes’ performance could be enhanced in order to manage the sustainable growth of the product in the target market.
Introduction to Marketing 2Table of ContentsExecutive Summary.........................................................................................................................1Introduction......................................................................................................................................3Background......................................................................................................................................4SWOT Analysis...........................................................................................................................4Target Market..................................................................................................................................6Segmentation................................................................................................................................6Marketing Mix.................................................................................................................................8Innovative Recommendations.......................................................................................................14Conclusion.....................................................................................................................................15References......................................................................................................................................16Appendices....................................................................................................................................19
Introduction to Marketing 3Introduction Marketing is the procedure of promoting and the advertising a particular product in the target market. In this report, marketing strategies will be used in order to enhance the demand of the Nike running shoes in the target market. They are known for producing athletic shoes and thesportswear apparels. The company was founded in 1964 in the name of Blue Ribbon Sports. From the company’s annual report, it was observed that Nike shoes’ demand has been decreasingcontinuously and the major reason behind this is the introduction of various major brands in the same industry. This report will cover the strategies such as marketing mix, segmentation, SWOT analysis, etc. will be included in the marketing plan for the Nike running Shoes in order to enhance the market share as well as to gain adequate competitive advantage.
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