AN ANALYSIS OF THE TUI GROUP REGARDING THE INFLUENCE OF DIGITAL TECHNOLOGY ON THE BOOKING OF TICKETS

RESEARCH PROPOSAL

Table of Contents
RESEARCH PROJECT PROPOSAL................................................................................................2
RESEARCH TITLE................................................................................................................... 2
RESEARCH STATEMENT........................................................................................................2
RESEARCH OBJECTIVES.........................................................................................................2
RESEARCH QUESTIONS.........................................................................................................2
INTRODUCTION....................................................................................................................3
HYPOTHESIS......................................................................................................................... 3
LITERATURE REVIEW............................................................................................................ 4
RESEARCH METHODOLOGY..................................................................................................5
REFERENCES............................................................................................................................. 7
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RESEARCH PROJECT PROPOSAL
RESEARCH TITLE
AN ANALYSIS OF THE TUI GROUP REGARDING THE INFLUENCE OF DIGITAL TECHNOLOGY ON
THE BOOKING OF TICKETS
RESEARCH STATEMENT
The research statement of the study helps in understanding the prime reason for
conducting the study. In the current study, the research statement is an analysis of TUI
Group regarding the impact of digital technology on the online booking process.
RESEARCH OBJECTIVES
It has been evident that there are different objectives which need to be fulfilled so that the
goal of the research project could be done effectively. The objectives which are related to
the current study have been stated below:
 To analyze the impact of digital technology on the organizations in the travel and
tourism sector
 Determine the areas where would the applications of the digital technology could be
applied
 Determine the merits of utilizing applications of digital technology by the
organizations in travel and tourism sector
RESEARCH QUESTIONS
The major objective of conducting this research is to possess substantial information and
knowledge of the impact of digital technology on the business operations of TUI Group such
as online booking (Blumberg, et al. 2014). The respondents who have been selected for the
research possess a huge understanding of the digital technology such that the respondents
would be involved in the survey for the collection of data through the primary approach
which helps in accomplishing the research. The major questions of the research are:
1. In which age group you belong?
2. What is your work profile?
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