Assignment on Marketing Strategies Development for Ford Motors Company Ltd
Added on 2020-10-20
20 Pages5264 Words107 Views
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An Assignment onMarketing strategies development for Ford Motors CompanyLtd.
Executive Summary The versatile motor industry is facing recession in business and production process due toeconomic downfall around the world. The assignment is about Ford Motor Company’s businessprocess and macro µ environment analysis using SWOT analysis and PESTLE analysis todefine the next level marketing objectives and performance in global segmented markets.Porter’s five forces analysis is done for showing current automobile industry performance,business barriers in USA and global market. The market segmentation, targeting and positioning of products strategies based on customerpreference is a pre-condition to compete effectively with rivals and get competitive advantages.The current market trends and conditions are a reflection of how better Ford is satisfyingcustomer’s desire for cars specially building their own cars. Also, in the last phase trying torecommend marketing strategies focused on 4 P’s based on SMART marketing objectives forFord motors. Page | 2
Table of ContentsExecutive Summary.....................................................................................................................................2Introduction.................................................................................................................................................4SWOT analysis............................................................................................................................................5Strengths of Ford.....................................................................................................................................6Weaknesses of Ford.................................................................................................................................7Opportunities of Ford..............................................................................................................................7Threats of Ford........................................................................................................................................7PESLTE analysis.........................................................................................................................................7Political influences..................................................................................................................................8Economic influences...............................................................................................................................8Socio-cultural influences.........................................................................................................................9Technological influence..........................................................................................................................9Legal influence........................................................................................................................................9Environmental influences........................................................................................................................9Porter’s five forces analysis for Ford Motors ltd.......................................................................................10Bargaining power of suppliers:..............................................................................................................10Bargaining power of buyers:.................................................................................................................11Barriers to entry:....................................................................................................................................11Threats of substitutes:............................................................................................................................11Rivalry among existing competitors:.....................................................................................................11Current industry and competitor analysis of Ford......................................................................................11Market segmentation strategies for Ford Motors Limited..........................................................................12Geographic segmentation......................................................................................................................13Demographic segmentation...................................................................................................................13Behavioral segmentation.......................................................................................................................13Psychographic segmentation.................................................................................................................13Targeting the segmented market and positioning the brands of Ford:.......................................................14Setting marketing objectives based on SMART objective tool to enhance performance and profitability ofFord...........................................................................................................................................................15Marketing mix analysis based on 4 p’s for Ford Motors............................................................................16Product in marketing mix of Ford Motors.............................................................................................16Page | 3
Price in marketing mix for Ford Motors................................................................................................16Place in marketing mix of Ford Motors.................................................................................................16Promotion in marketing mix of Ford motors.........................................................................................17Conclusion.................................................................................................................................................17References.................................................................................................................................................18Page | 4
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