Effectiveness of Branding on Consumer Choices: A Case Study on Lush

“An examination into the
effectiveness of branding
on consumer choices,
from a customer's
perspective”: A case study
on Lush

Table of Contents
Research Title:............................................................................................................................1
Background to research topic......................................................................................................1
Background to research organisation..........................................................................................2
Rationale.....................................................................................................................................2
Research questions:.....................................................................................................................3
Research aim and objectives:......................................................................................................3
Research Methodology...............................................................................................................3
Timescale....................................................................................................................................5
Resources....................................................................................................................................6
REFERENCES................................................................................................................................7

Research Title:
“An examination into the effectiveness of branding on consumer choices, from a
customer's perspective”: A case study on Lush.
Background to research topic
Branding is usually nuanced as an art through which better and clear shaping of particular
brands and services is offered. It is also being used to create and develop certain strategy that
assists to establish self appearance so that strong connectivity is sparks as with marketplace and
targeted audience. It gives more values that ultimately used to enhance market reputation in
future period of time (Boisen and et. al., 2018). In support of branding business has uses strong
interconnectivity through which certain balance and consistency is developed that aid to attain
higher growth and development. It is an essential prospect for each company and as it assist to
make memorable impression within consumers. It also allows the client and customer's to
achieve better heights under which expectations of customer's and business both get achieved. In
this manner business easily differentiate its services from already present companies within
competitive marketplace. It processed sustain clarification through which offered services is
differed on the basis of selection of better choice. The vital purpose of branding is to ensure that
consistent identity is reflected in marketplace as by making clear prospect of sales, marketing,
support, product, corporate culture, operations, functions get expanded in compelled manner. It
is even more important for consumer prospective under which strong connection is processed by
business by which better relation in terms of emotional connection is developed. It is also used to
make and develop continuous loyalty, customer's retention, trust, faith, believe so that long term
effectiveness is processed in sustained mode.
There is different practices that is selected by business to develop effectiveness among
consumer choices in numerous manner. Branding has direct influence on the consumers choices
as in this customer get notice and related themselves in ordinate mode (Ebrahimi,
Hajmohammadi and Khajeheian, 2020). It also influence quicker response by which recognition
of products and services is progressed in systematic manner. In this the purchasing decision of
consumer is changes as per certain preference. It is processed by influencing purchasing and
customer decision making in relation to marketing, advertising. It helps to create strong
emotional connectivity by which long term sustainability is developed in effective mode. The
effectiveness of branding is more necessary aspect under which consumer has pay higher
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