External Analysis of IKEA’s CSR

An External Analysis
of IKEA’s CSR

About IKEA
• IKEA is a furniture manufacturing multinational that was started by a 17-
year old Swedish carpenter called Ingvar Kamprad
• The name IKEA was created as a result of the combination of the initials for
founder Ingvar Kamprad, his farm Elmtaryd and hometown Agunnaryd
• IKEA is the biggest manufacture and distributor of the home accessories,
kitchen appliances, and furniture
• IKEA currently has a total workforce of 208,000 employees spread in over
40 countries in which the multinational operates

Scope of the External Analysis:-
CSR:-
• CSR is a strategy that IKEA has been using to ensure that it conducts its
activities in ethical manner, sustainable to the environment, and beneficial to
all its stakeholders
Sustainability:-
• IKEA is very concerned about the sustainable use of the resources. It has got
several environmental policies that helps it to sustainably utilize the
environment

Model Used for CSR analysis of Telstra:-
Caroll’s CSR Pyramid Model:-
Four layers used:
1. Layer 1:Economical Responsibility
2. Layer 2: Legal Responsibility
3. Layer 3: Ethical Responsibility
4. Layer 4: Philanthropic Responsibility