YYZ World Immigration Business: Comprehensive Feasibility Plan

This feasibility plan outlines the business strategy for YYZ World Immigration, a consulting firm based in Hamilton, Ontario. The plan includes a detailed location analysis, highlighting the area's high immigrant population and accessibility via mobile services. It identifies the target market, site expenses, and market potential, emphasizing the increasing demand for immigration services in the region. The report assesses the competition, including direct competitors like Charlene Dasilva and M&G Consultant, and highlights the firm's competitive advantages, such as 24/7 availability and mobile services. The sales forecast projects initial sales and potential revenue. The plan also specifies the legal organization structure as a sole proprietorship and references key sources used in the analysis. The firm plans to charge fees based on income and offer pro-bono services where necessary.

Feasibility Plan 1
Name of the Student:
Name of the Institution:
Roll No:
Date of Submission:

Feasibility Plan 2
Contents
Feasibility Plan...........................................................................................................................3
Location Analysis...................................................................................................................3
Site Analysis...........................................................................................................................3
Site Expenses.........................................................................................................................3
Market Potential.....................................................................................................................3
Competition............................................................................................................................4
Sales Forecast.........................................................................................................................5
Legal Organization.................................................................................................................5
References..................................................................................................................................6

Feasibility Plan 3
Feasibility Plan
Location Analysis
The Business will be in the Greater Toronto Hamilton Area. In 2011, it was one of the 10
areas that had immigrants according to the Census Metropolitan Areas (CMAs) in Canada.
This makes the location ideal in the world. There have been around 40,626 permanent new
residents in Hamilton as well. Even though it would be on the west side of Hamilton, the
organization would be accessible via mobile services.
Site Analysis
The appropriate age for the clients would be between 18-40, since it would include citizens
who would have come on student visas as well. The site would have all the facilities that are
required, such as a parking lot. The number of businesses that are around the firm would be
around 50, since it is in a business area. This means that it would be accessible to the
appropriate age group as well
Site Expenses
The main expenses to the site would be the procurement of the furniture and various
computers. Apart from this, the costs of electricity and water would also have to added in.
This would cost approximately $500 a month (Arvanitis & Estevez, 2018). The building and
site has been brought outright, which means that there are no leases or mortgage payments
that the owner has to worry about. The maintenance fees would be $2000 a year, which is the
maximum amount that is possible.
Market Potential
The market potential for a immigration firm in the Hamilton area is high, since there has been
a drastic increase in the number of immigrants and permanent residents in the area. There is
an increase in student visas, and the number of families who would like to sponsor their

Feasibility Plan 4
families abroad as well. There is an estimated growth from 330,800 to 350,000 a year from
the age group 2019-2021, of immigrant levels, according to an annual report. The average fee
of a one-hour session is around 400 CAD (Pavlov & Somerville, 2016). The firm would
charge a bit less for students, and it would try to charge based on the income of the
individual, which would be decided by the consultants and the owners of the organization.
The overall charge per client, depending on the number of hours, on an average would be
$5000- $6000. This has been quite high, which is why the firm would be willing to take some
cases that are pro-bono. The cost of the lawyer might be more as well. There is also a tax of
5% that is charged as GST. This has been according to the market estimate. The data has
been gathered after research as well.
Competition
The direct competition to the business would be Charlene Dasilva, who has been named as
one of the best consultant firms in Hamilton, Ontario. Their office is located on Cannon
Street. This firm has received some of the best clients in Canada, and the reviews of the firms
are also extremely good. They have an estimated sale of approximately $720,000, which has
been researched from the average sale of some of the firms of Ontario or any other major
firms around Canada as well (Levina, 2016).
M&G Consultant is one of the biggest firms in Canada as well. They have an estimated sale
of $1,000,000. The consultants are located in Toronto, which is one of the biggest cities and
centres for Immigration in Canada. However, since they are not in the same city as YYZ
consultants, they would not be considered as direct competition to the organization.
The main advantage that the firm would have over the competition would be the type of
services offered. The firm would include hours that are 24/7. This means that there would be

Feasibility Plan 5
chances of the clients coming in during the hours that they choose as well. They will also
offer mobile services as well.
Sales Forecast
In the first few months, there should be an approximate of 10 sales per month at the
minimum. This would mean that the projected sales for the 1st year would be a minimum of
120 sales. This would increase as the time goes by, since the reputation of the firm would
increase over time. The approximate sales forecast has been calculated according to market
estimates. Thus, over the year, the organization should make approximately $720,000 over
the year.
Legal Organization
Micro business comprised of a sole proprietorship model is the way in which the business
would be ideally made (Kang, 2016). This makes it at a low-cost and risk, which would mean
that the owner would have the control over the entire firm.

Feasibility Plan 6
References
Arvanitis, S., & Estevez, L. (2018). Feasibility Analysis and Study. In The Emerald
Handbook of Entrepreneurship in Tourism, Travel and Hospitality: Skills for
Successful Ventures(pp. 109-129). Emerald Publishing Limited.
Kang, E. (2016). The Influence of Immigration Consultancy Firms on Chinese Immigration
to Calgary (Doctoral dissertation, University of Calgary).
Levina, E. (2016). The Role of the Feasibility Study in Business Development: Case: ZAO
Sibirit-3.
Pavlov, A., & Somerville, T. (2016). Immigration and Real Estate Returns. mimeo.