Opportunity Analysis: Innovative Health App for Emergency Medical Cases

1
Opportunity Analysis and Development Report
By
Course
Date

2
Introduction
Entrepreneurship entails, launching and running a new business which is most cases is a small
business to start with. The people involved in the creation of these businesses are entrepreneurs
(Audretsch, and Keilbach, 2010). Entrepreneurs mostly identify an existing market gap and work
towards filling that market gap. They simply identify the available opportunities in the market
and work towards grabbing the opportunity. While other people only identify an existing
problem in the market. An entrepreneur would see an opportunity, recognize it and create a
business out of the existing opportunity (Schoolderman, Bicer, Valencia, and Adriana, 2017).
This report focuses on finding a category that lacks recent innovations. Majorly the report
focuses on the health sector. In most cases, when people visit new areas, they are always not
anticipating accidents or emergency medical cases. This tends to make them unaware of the
existing places they could visit in case of an emergency. The innovation here is to relate an app
that detects all the available hospitals within an area, gives the contact details and the precise
location. The app would also inform the hospital that there is an incoming emergency. If in case
they happen to have ambulance services, they would instantly respond to the case. The target
customers are the tourists, new people in an environment and the people currently living there as
well. I find this as an area lacking innovations because although there are things like Google
map, people in panic mode often lack the time to look up major details about hospitals. In case
you are looking for a hospital, the app would indicate all the nearest hospitals within a given
range. Action can be taken from here henceforth and lives could be saved. The app could be
more sophisticated such that it gives locations to almost everything someone is searching for,
may it be restaurants, hotels, parties, and clubs. Upon clicking on one of the items interested in,

3
details would pop up and a customer would be satisfied. I find it to be an existing market gap
because tour guides have become obsolete nowadays.
Problem and need analysis
Problem and need as analysis is a systematic process whereby needs are determined and
addressed between the current conditions and the desired conditions. This is basically between
the gaps and the wants (Greiff, Holt, and Funke, 2013). The idea is to create an app which would
bridge the existing gap of emergency cases especially when people are on tours and travels. The
app simply tries to solve the problem of increased emergency medical cases that would
sometimes result in death and more severe cases. In some cases, people visit health care centers
and find there is not enough equipment or it is out of operation. In other cases, the doctors are
missing and the required needs cannot be attended to. Therefore this app tries to bridge this gap.
It gives recommendations and details on where patients can get the most favorable care for their
emergency cases.
The target customers are mostly tourists in a new area, they will be in the need for medical care
services while they are unaware of where to get the medical care. With this app, they can simply
be directed and even get ambulance services. The customers need to feel secure and safe (Arts,
Frambach, and Bijmolt, 2011). In other words, they can count on the system and they can get
what they want anytime. Apart from the medical services which are the major area of interest in
this report, the app will also give directions on the hotels, restaurants, parties, clubs and literally
almost everything else someone would think of. It is more of a sophisticated Google map but
gives more details about what specifically the customer is looking for.

4
The existing problem in the tourism industry right now is that tour guides have become obsolete.
People would like something more than a person trailing behind them showing them places.
They would be more willing to walk alone and visit the places they are interested in easily
(Cárdenas, et al, 2011). The app will be a map which directs and gives details about places and
services the tourists need to access.
The customers will only be required to pay when downloading the app. These are the only fee
involved therefore it is absolutely customer friendly. No charges are required when looking up
the required destination. This is because, for example in an emergency, entering billing details
before accessing the services would totally inconvenience the customers and they may end up
not even using the app anyways. Therefore, it is easier to maintain zero charges to access the
services and only charge the downloading fees for the app.
Consumer analysis
Consumer analysis entails identifying the most likely consumer to purchase and use the product
in question. This can be analyzed through first defining the customer needs. After need
identification, the identification of the most possible solution is made to solve the customer
needs. The entrepreneur should also identify what would motivate the customers to make the
purchases (Hawkins, and Mothersbaugh, 2010).
In this case, the customers are mostly tourists visiting new places. The need identified is that they
are mostly not aware of the available amenities they wish to use around the places they are
touring. Sometimes the customers require tour guides and people to direct them around.
However, this may not be enough because not all the time would someone appreciate another
person trailing behind them showing them places they should go (Brodie, Ilic, Juric, and