Strategies & Tactics – An Open Guide to IMC

The "Project Ara" smartphone, the first of its kind to be created, is described in this integrated marketing communications plan. It is a modular phone that enables users to rearrange modules within its endoskeleton's six slots in order to tailor the Ara to the owner's preferences. Young, creative people that make up a major section of the "Experiencers" are the target market demographic for this product.