This presentation discusses the integrated marketing communication (IMC) strategy for Samsung S9, including the goals and objectives, target audience, communication mix, budget allocation, and evaluation methods. The presentation also covers the redesigned message and SMART goals for Samsung S9. The primary goal of marketing communication is to increase brand awareness, engagement, revenue, and top-of-mind recall for customers.

Explore the comprehensive strategy behind the Samsung S9's success through our detailed analysis of its integrated marketing communication efforts.

Integrated Marketing Communication for Samsung S9 - Desklib

Integrated Marketing Communication for Samsung S9

This document provides an overview of integrated marketing communications and its significance in creating a unified brand experience for customers. It includes a market situation analysis for Nokia 8, a consumer product competing against Apple iPhone X and Samsung S9. The document also discusses target market segments, IMC objectives, and the brand's strengths and weaknesses.

Mobile Development

Integrated Marketing Communications

This document discusses the message strategy and creative big idea for Nokia 8's IMC campaign. It analyzes the brand message objectives, creative concept and theme, message appeal, suitability of the brand message for the target audience, and the importance of brand image for competing with other competitors. It also explains the use of creative big data and storytelling format in executing the brand message strategy, and the working of the big idea in different media used in the IMC campaign. The document provides insights into the message visuals and message copy used in the big idea.

Marketing

Film and Theatre

Management: Message Strategy and Creative Big Idea

Marketing Communications

Hartpury University and Hartpury College

Integrated Marketing Communications Presentation 2022

Presentation

This article discusses the integrated marketing communication campaign for Apple's smartwatch series 3. It covers advertising, sales promotion, personal selling, direct marketing, and public relations strategies used by Apple. The article emphasizes the importance of identifying the target audience, creating a message, allocating resources, and evaluating the effectiveness of the campaign. The article also provides examples of how Apple used different channels to reach its target audience, such as social media, TV commercials, radio ads, and fitness center canopies.

Integrated Marketing Communication for Apple: IMC Campaign

Leadership Management

Data Science and Big Data

Integrated Marketing Communication Plan for Apple IPhone 7

This IMC plan of Apple Inc aims to increase brand awareness and sales through traditional and social media advertising. Target audiences are teenagers, college students, and businesses. Evaluation methods include market share, profitability, and consumer reviews.

Integrated Marketing Communication for Samsung S9

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