Understanding Tour Operations Management

An understanding of tour
operations management

Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Exploration of the different roles and functions of a range of tour operators........................3
Explanation of the scale and the structure of the tour operating industry..............................4
Evaluation of the impacts of integration on the scale and structure of large mass-market and
independent specialist tour operations....................................................................................5
PART 2............................................................................................................................................5
(i) Produce a ‘step-by-step’ guide on ‘How to create a package holiday’ to be used by a
trainee in the product development department of a tour operator as part of their induction
programme..............................................................................................................................5
(ii) Produce a ‘step-by-step’ guide on ‘How to cost a package holiday’. The calculation of a
holiday price should be based upon the luxury coach and educational tour for summer 2022 at
one hotel under contract.........................................................................................................7
PART 3............................................................................................................................................8
Comparison of tour packages of 2 tour operators..................................................................8
PART 4............................................................................................................................................9
An exploration of examples of strategic and tactical decision-making in tour operations....9
An assessment of external factors that adversely affect strategic and tactical decisions and
recommend responses...........................................................................................................10
A critical evaluation of recent strategic and tactical decisions made by tour operators making
valid recommendations for improvements...........................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Tour operations industry is identified as the fastest growing sector worldwide which
evolving at constant basis. Growth of this industry is not only contributing in the development of
this industry but at the same time it is placing its own level of contribution in the economic
development of the nation (Allahyari, Salari and Vigo, 2015). Tour operators are further
determined as the essential part of the tourism sector which are developing range of facilities for
traveller in terms of tour packages. These efforts placed by tour operators directly contribute in
the development of the industry in rapid manner. The present report is based on TUI UK, a
multinational travel company which is headquartered in Hannover, Germany. The respective
company was incorporated in the year 1923 and have developed strong image worldwide as it is
offering range of services like scheduling airlines service for travellers, developing effective
holiday packages, hotels, resorts and cruise lines.
This is report is bifurcated in 4 sections. The first part provides detailed explanation on
role, structure, entity, functions and types of tour operating industry. It further explores various
development stages of holiday packages. Along with this, it further assesses various tour
programmes that contribute in meeting need and requirements of target markets. In the last
section, examination of strategically and tactical decisions are evaluated by several tour
operators.
PART 1
Assistant product development manager of TUI have developed an article which contains
information associated with tour operating sector. This article will be further provided to new
apprenticeships so that they can develop their understanding over the industry and also
contributes in its future development. Ranges of information covered in this article are stated as
below:
Exploration of the different roles and
functions of a range of tour operators
Explanation of the scale
and the structure of the
tour operating industry
Evaluation of the
impacts of
integration on the
scale and structure
of large mass-
market and