Analysis of Projects on Offer on Business Consulting Module

This presentation provides an analysis of the projects on offer in the Business Consulting module. It covers topics such as competition, target audience, scope of market, problem identification, recommended solutions, and industry review.

Analysis of
Projects on Offer
on Business
Consulting
Module

Content
• Project1
• Project 2
• Conclusion
• References

Project 1

Introduction
With the increase in competition in the educational sector industry the demand for
highly qualified professionals in the schools and colleges have also increased. As the
number of institutes in this sector have increased there is a high demand in market
regarding appropriately qualified professionals so that they can teach at these
institutes and help in building a brand image of the institute in market.

Competition
As the number of educational institutes in the market is increasing, there
is an increased competition in market as demand for qualified
professionals in these institutes have increased and also the way in which
more number of students can be attracted has become difficult. FSB face
competition from other educational institutes like LSST which also
provides similar services and create a struggle in market for attracting
students in the college along with retaining professionals in the college.

Target Audience
In order to create a pool of highly qualified professionals in the
college it is important that the HR officer identifies the target
audience so that they can be attracted in FSB and the brand image of
college can be improved. It will also help in dealing efficiently with
competition in market as better courses can be made available at the
college. The target audience for the Hr officer are the appropriately
qualified professionals who are seeking for jobs in colleges for
teaching various courses.

Scope of Market
In order to recruit suitable academic staff market needs to be explored so
that the target market can be reached and they can be attracted to join the
college so that the academic facilities can be made available to students.
The scope of market in searching for the required staff members is high
if efficient motivational and hygienic facilities are made available in
these colleges along with high remuneration and rewards so that they can
be attracted to join the college.

Problem Identification
As the competition in the educational industry has increased due to the
increase in number of institutes in market various problems are being
faced by the HR department of the colleges in managing and maintaining
their staff. FSB which is a community based learning provider based in
Croydon offer truly diverse and multicultural learning experience to its
students.

Continued...
Following are however the problems that are faced by the HR department
of college while recruiting and selecting the staff members:
• With the increase in educational institutions there is an increase in
demand of professional teachers so that they can help in enhancing the
learning experience of students and increase their understanding of
concepts and subjects.
• There has also been an increase in the turnover of the staff in college
due to the lack of motivational factors and hygienic facilities in the
college.

Continued...
• This has created a shortage of professionals with required skills in
market making it difficult for FSB to find appropriate talented staff
members that can form part of its staff members.
• The college HR officer also find it difficult to attract talented individuals
having the right set of skills and talents that is required by the college.
This affects the learning experience of students and deteriorates the
reputation of college in market. It also increases the impact of competition
in market as the admissions in college get reduced.

Continued...
• Motivation plays an important role in employee retention in the college
as it help in creating a positive working atmosphere in the workplace that
encourages them to use their skills and talents in an efficient manner.
• The employees of college also have many better options and employers
available in the market who are ready to give them better facilities that
lead to increase in turnover of the college leading to increase in
recruitment practices. This also increase the cost of company to frequently
staff new members in the college as this includes the cost of training and
developing them along with the cost of recruitment.

Recommended Solution
It is thus clear that FSB face various problems while operating as an
educational institution in the market which needs to be solved so that it
can efficiently remain competitive and continue to attract more number
of students that can help it in being successful in market. Following are
the recommendations that can be followed by the HR officer of FSB so
that the college can efficiently compete in the market:

Continued...
• It is important that appropriate methods are used by the HR department
of the college so that professionals having the required skills can be
attracted that can help in building the staff of college.
• It is important that the institute is also advertised widely apart from the
jobs available as this will help in creating a brand image in market which
will motivate professionals to apply in the recruitment process of college.
The college can also advertise the job vacancies on social media platforms
and other media that can help in gaining the attraction of potential
candidates who can be eligible for college vacancies.

Continued...
• FSB must promote itself as a credible employer so that professionals
having the appropriate qualifications can be attracted to apply for job roles
in college. This can be done by creating a working environment which is
friendly and cooperative by establishing effective communication,
motivational techniques etc. so that the employee reviews can improve on
college websites. It is also important that the employees are well
remunerated that can help in enhancing the credibility of college as an
employer thereby attracting more number of people to apply for jobs.

Continued...
• In order to attract professionals who have qualifications like ACCA or
CIMA so that the accounting and financial management sectors can be
handled appropriately it is important that the company increase the salaries
which are offered to the staff. Also various other facilities like work life
balance, flexibility in working hours etc. can also help in attracting
professionals having the appropriate skills. This will help in dealing with the
shortage of professionals having the required talents and skills in market.

The competitor and Industry Review
It is important that the industry in which company is working and its
competitors are analysed so that the past and current trends can be evaluated
and current demand and supply of market can be known. This can help the
company in formulating appropriate strategies to sustain successfully in market
and deal efficiently with the competitors. The industry in which FSB operates is
the educational institution industry where there has been an increase in
competition due to the increased number of institutes which are established in
market.

Project 2

INTRODUCTION
Educational industry is facing increased competition in the market as the
number of educational institutes has been rising exponentially in the
market. This has increased the shortage of professionals having required
skills, talents and qualifications in market as there are many academic
institutes which are ready to recruit them. This has also increased the
problem of employee turnover in the colleges and universities leading to
their decreased brand image in market.

Competition
With the presence of many educational institutions in market choices
have increased both for professionals and students to be a part of any
of the institute they prefer. This has increased competition for LSST
in market which affects its ability to attract the required professionals
having the desired qualifications. Also this will affect its ability to
attract students to college which will create a negative impact on its
reputation and will make it difficult to achieve its mission and vision.

Target Audience
As the senior management is planning on increasing the number of courses
which are taught in college with a main focus on the accounting and
management sector it is important that the HR department of company focus on
recruiting professionals having degree in courses like ACCA or CIMA. Thus
the target audience of college in this project are the appropriately qualified
professionals who can help in achieving the mission and vision of LSST along
with enhancing the learning experience of students.

Scope of Market
As the company needs to recruit professional who have required qualifications so that
the subjects can be efficiently taught to the students market must be explored so that
appropriate people can be recruited in the company. The scope of market is low as the
number of competitors has increased with the increase in academic institutes which
has created a shortage of pool of professionals who are required in the college. It is
thus important that company apply strategies that can help it in attracting the required
number of professionals having the specific sets of skills and knowledge.

Problem Identification
It is important that the problems which are being faced by the company are
identified on time so that appropriate steps can be taken which can help in
dealing with the problems in an efficient manner. With the increase in number
of educational institutions in market many problems are faced by the LSST
while recruiting and retaining the desired staff members in the company. This
affects the ability of college in achieving its vision which is to support
individuals of all backgrounds, abilities and aspirations so that they can learn
and progress in their lives.

Continued…
Following are problems which are faced by the HR department of LSST:
• The turnover of employees have also increased in college as there
are various institutes which can provide them with better facilities.
Thus the HR department of LSST is facing problems in retaining
employees which means that it is important that high motivational and
hygienic facilities need to be provided in college so as to increase their
retention.

Continued…
• As the number of academic institutes has grown in number there has been an
increase in the demand of teachers who have qualifications and skills to teach
students so that their aims and objectives can be achieved. As the demand has
increased there is a shortage in market of the desired professionals that can be
hired in LSST to provide the level of education that can help in improving the
reputation of company. It will also make it difficult to recruit professionals
having qualifications like ACCA or CIMA that can help it in focusing on the
accounting and financial management sector.

Continued…
• With the increase in number of options available in market the
demand for high salaries have also increased among the teachers
which can affect the profits of company. The employees find it easy
to switch their jobs when they get better salary options which affect
the employee retention of company.

Continued…
• The HR practices of LSST have been unable to retain the employees
as they are unable to motivate them appropriately. Also various
functions of HR have not been performed in an efficient manner that
helps in creating a healthy working environment in the company
which affects the performance of staff members.

Recommended Solution
From the above discussion it is clear that there are various problems
being faced by the Hr department in LSST which has also affected the
potential of college to recruit and retain the staff members with
required skills and qualifications. This affects the competitiveness of
business and also affects its brand image in market that can be
improved by applying the following recommendations in company:

Continue....
• Improvement must be made in attracting professionals having appropriate qualifications so
that the staff members can be composed of efficient teachers who can help in enhancing the
learning experience of student and also help in improving the brand image of college. This
can be done by increasing the advertisements of colleges so that more number of people can
know about the college and can be attracted to become a part of the institute. Social media,
print media, magazines etc. can be used by LSST to circulate the information about job
vacancies in college along with the required qualifications and skills.

Continue....
• By improving the working environment of college the trust of employees can
be gained which will help in enhancing the credibility of LSST as an employer. HR
department plays an important role in creating a cooperative and friendly working
environment by establishing effective communication, improving the motivational
techniques, increasing reward and remuneration etc. so that employees can be
satisfied with their jobs which help in enhancing the credibility of the employer.

Continue....
• It is also important that the remuneration and salaries of employees
increase in LSST with the importance of the job post and the work which
is required to be done in each of the courses which are taught in the
college. In order to attract the people having ACCA or CIMA
qualifications it is important that they are given such benefits that can
help them in getting attracted towards LSST and not to its competitors.

The competitor and Industry Review
As the number of academic centres in market is increasing the
competition in this sector is also increasing which affects the
functions and operations of LSST and its ability to make profits
along with improvement in its brand image. It is important that the
industry of company must be analysed that can help in knowing
about the past and current trends in the company so that the
strategies that can help in dealing with competition can be
formulated.

CONCLUSION
From the above projects which are discussed it can be concluded that the
demand for professionals who have the desired skills and talents increase
with the increase in number of organisations in market. This means that
they have to formulate such strategies that can help them in gaining a
competitive edge in market so that more number of professionals can be
attracted by them. Also it is important that they are recruited in company
with the use of effective Hr strategies so that the cost of recruitment can
be reduced.

REFERENCES
Seeber, M., Cattaneo, M., Huisman, J. and Paleari, S., 2016. Why
do higher education institutions internationalize? An
investigation of the multilevel determinants of
internationalization rationales. Higher education, 72(5),
pp.685-702.
Wadhwa, R., 2016. New phase of internationalization of higher
education and institutional change. Higher Education for the
Future, 3(2), pp.227-246. 50(7), pp.1185-1202.
Drucker, J., 2016. Reconsidering the regional economic
development impacts of higher education institutions in the
United States. Regional Studies

Thank You