Analyses of Current Trends in Niche Tourism

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Analyses of current trends using techniques and resources
Thomas Cook can get benefit from the niche tourism because this
can support in attracting more people towards the brand. It will support
entity in fulfilling needs of consumers, this can enhance satisfaction level of
consumers as well. Adventurous and natural tourism are more in demand.
Companies look upon previous data. Their needs can be identified by
looking upon previous data. Accordingly, entities can modify their products
as per their demand. This can help in attracting more people towards the
brand. It can support in sustaining in the market for longer duration and
making positive changes in the travel and tourism sector
Niche tourism refers with the type of tourism in which tour operators concentrates on whole market and
provide travel packages to visitors as per their needs. It is very popular and different from other form of tourism. In
the globalization era many tour operators are providing similar products to the customers so it is essential to provide
some different products. For the niche tourism concentrates on identifying needs of visitors and accordingly design
packages which can fulfil their requirements.
Benefits of niche tourism
 Only limited nations offer such type of tourism.
 All age group person, income class people can enjoy services of niche tourism.
Medical tourism is new in the tourism industry. Such type of tourism can influence the customers
and can change their mind as well. Cited firm is trying to attract more customers towards the company and for
that it is paying attention on medical niche tourism. It is the market where many hotels, clinics work together to
earn more money.
Many people travel across the world due to their health issues. Cited firm offer their travel packages
of such locations where their health can get improved soon
Five reason of medical tourism
 The main reason of medical tourism is to get health care treatment to other nation.
 Another reason of traveling is to change the atmosphere so that medical needs of the person can be
fulfilled.
 Shortage of medical services in domestic country that is why person go to other nation.
 Adventurous activities which is good for the health.
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outcomes and attitude change
of study abroad
students. Annals of Tourism
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Park, H. and et.al., 2014. Personal profile
information as cues of
credibility in online travel
reviews. Anatolia. 25(1).
pp.13-23.
INTRODUCTION
When look at the niche tourism, company has advantage to target right people. UK is
considered as favourite place from the point of visitors. Many people come to UK to enjoy its
beauty. Many sports events occur in such place such as Olympic, world cup etc. Thus, it has become
the popular destination of UK. Study will discuss current trends in tourism industry.
Definition: Niche market can be defined as small or specialized market for specific products and
services. Medical tourism niche market can be defined as industry which is influenced by many
factors. Such as demographics, technologies, globalization etc. It can be defined as traveling for
medical reason or from health care provision from one nation to other. It many to domestic country
or to any international nation.
CONCLUSION
From the above study it can be concluded that natural
tourism is in more demand this can help in attracting more
people towards the destination and increasing revenues of tour
firms. From the above study it can be concluded that medical
tourism has become the part of tourism business, by offering
such type of travel services to Travellers Company can earn
more profit.
Medical Tourism Dubai
In April 2014 Dubai implemented its first Dubai
Medical strategy with Dubai health authority. The mission
of this strategy to support excellence health care for the
Emirate of Dubai. For this the country has come up with
various new plans, policies and legislature so that the
quality in healthcare sector can be enhanced. In recent time
the country has also launched the first ever electronical
medical tourism portal.