Analyses of Internal Environment Assignment
Added on 2021-02-20
10 Pages2707 Words59 Views
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Situation Analysis
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Table of ContentsINTRODUCTION...........................................................................................................................1ANALYSES OF EXTERNAL ENVIRONMENT..........................................................................1ANALYSES OF INTERNAL ENVIRONMENT...........................................................................2RECOMMENDATION...................................................................................................................4CONCLUSION................................................................................................................................6APPENDIX......................................................................................................................................7REFERACESS.................................................................................................................................8
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INTRODUCTIONMarketing is the process of analyzing and gathering the information about Market in thesearch of any product or service so they can develop their product according to the market andoffer to the customers and also discuss about new baby products which will impact on thecompany This report will analyze the market theories of the Iconic company like pestle analyze, swot analyze, ansoff model and marketing mix. In the second question this report will analyzeand evaluate the customer needs to create value for the customers by developing the resources ofthe organization in the best possible ways.ANALYSES OF EXTERNAL ENVIRONMENT Pastel analysisPolitical Factor Political Factors usually affect to The Iconic because It is an popular Australian onlinestores and they have to pay taxes and tariffs to the Australian government with the change ingovernment tax structure also change Abashe, (2016). The Iconic is also famous in the othercountries as well and each and every countries have difference in the tax structure and differentcurrency rates this all directly affect to the companies profitability. Economic Factors Economy of the Australia is strong and it allow customers to buy product from the iconicFebrian & et.al., (2017). Maturity of the people in Australia is employed and they able to spentmoney for their clothes and basic need it is affecting the growth of the Iconic company. Social factorsThe social factors also have an important role in the growth of The Iconic companysocial factors affect the demand of the products (Jin and Cedrola 2019). The Iconic provide theonline marketing stores it is beneficial for them because now most of the people do shoppingfrom their home they do not want to go out side and the Iconic is an famous online fashion brandthey provide home delivery facility to their customers. they are giving a good deal to thecustomer and this is an main attraction.Technological The Iconic is looking to use the technology to expand their reach. They are most popularretailers of the Australia , they have money as will enough audience needed to get most of the1
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