Assignment On Analysing Comparable Product Offering

Running head: MARKETING
Marketing
Name of Student
Name of University
Author Note

1MARKETING
Table of Contents
Target market.............................................................................................................................2
Analysing comparable product offering.....................................................................................2
Bibliography...............................................................................................................................8

2MARKETING
Target market
The target market for the company are the people that prefer to be involved in
swimming and at the same time, ensure that the suit worn is attractive as well as comfortable
for swimming. The company managed to use neon themed bright coloured garments so that
people can swim at night parties.
Demographically the target market of the company can be considered as people that
belong to the younger generation. People belonging in the age group of 20-30 years are the
main target. Both male as well as females are targeted. This is mainly because the swimsuit
wear are mainly an attractive phenomenon for young people and thus can be considered as an
important target market for the company. The prices of the products are kept to a minimum of
$160, which establishes the fact that well-to-do people of the society can be capable of
purchasing the products.
Based on the psychographic analysis, it can be said that the target market for the
company and the swimsuit can be related to the lifestyle as well as the physical appearance of
the people. The swimsuit is directed at the people that have less weight, slim and slender. At
the same time, people that prefer the use of eco friendly products need to be taken into
consideration for the development of the target market. Young people preferring pool parties
and the people concerned with their looks in the party can be considered as an appropriate
target market for the company.
Analysing comparable product offering
Store shopped Designer name, brand or department Fibre content Price
AgonSwim AgonSwim is a competitive swimwear
manufacturer that is famous for suits fit
The fibre
content of the
The price of
the products is