Business Précis

Running Head: BUSINESS PRÉCIS
BUSINESS PRÉCIS
Name of the Student
Name of the University
Author Note

BUSINESS PRÉCIS
The organization is ‘Native Shoes’. This company is concerned with the production and
sales of footwear hence the business domain in this case will be retail accessories.
Description:
Preliminary description of the business:
This business of retail accessories aims to produce light weighted shoes, which will give men
women kids a lighter and comfortable lifestyle. For this purpose the company attempts to renovate
recycled shoes to give a new life to the old and recreate fashion. Selling its products online is a part of the
expansion strategy of the business.
There are several reasons why people will patronize the business:
1) Light-weighted and comfortable footwear are a necessity.
2) The company makes fashionable footwear for the people of every age.
3) Products are distributed through online to the customers all over the world (Blery, &
Kakokefalos, 2014).
Advantages of selling online:
1) The product can reach to the customers from all over the world and satisfy the fashion
freaks scattered in the different parts of the world.
2) Online shopping is more convenient as well as favorable to the customers. Hence the
company can easily attract a lot of customers through attractive websites.