Analysing the Financial Potential and Performance of Customer Accounts
11 Pages2853 Words373 Views
Added on 2019-09-22
About This Document
This study focuses on the financial tools and metrics used to assess and evaluate the financial status and performance of a company's customer base. It covers topics such as customer value, customer equity, CRM, customer profitability, and financial ratios. The study also includes a case study of VIVA, a Kuwait Telecommunication Company, and discusses the evaluation of financial and business risks attached to customers, estimation of the value attached to each account, reviewing financial performance, making future business decisions, preparing a contingency plan, and consulting and communicating with stakeholders.
Analysing the Financial Potential and Performance of Customer Accounts
Added on 2019-09-22
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