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Analysis of Business Environment | Facebook company

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Added on  2020-06-05

Analysis of Business Environment | Facebook company

   Added on 2020-06-05

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Analysis of Business Environment | Facebook company_1
Table of ContentsINTRODUCTION ..........................................................................................................................1Main Body ......................................................................................................................................1Analysis and commentary of the wider environment within which Facebook Inc..........................1Micro analysis of the company........................................................................................................3Conduct an analysis of the internal environment of Facebook Inc..................................................6On the basis of macro, micro environment and internal analysis identify the strength,weaknesses, opportunities and threats of the company. ................................................................8CONCLUSION .............................................................................................................................10REFERENCES..............................................................................................................................12
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INTRODUCTION Business environment is the effective environmental tool which helps to create the newbusiness environment. Business environment includes external or internal environmental forceswhich affects company overall structure and services. Business environment is dynamic in naturewhich gives positive and negative impact on the business functions. Present report based on thebusiness environment of Facebook Inc. In which report will discuss about the macro and microenvironment of the company which creates negative impact on the business purposes. Alongwith that, it gives some fact full fact which helps to full fill the user needs and wants. Furtherapart, in order to accomplish the objectives. It will take different models and theories in order toincorporate the proper analysis in terms of opportunities and strengths. This gives the positiveimpact on the business activities. Main Body Analysis and commentary of the wider environment within which Facebook Inc inc. Macro environment is the external environment which impact on the business activities.External factors are the highly changeable and dynamic in nature. They keep on changing on thebasis of customer demands preferences. In terms of technologies development and innovationmarket is highly approachable and productive. In according to the case of Facebook Inc it is anAmerican social media and social networking services (Abbott, 2015). They launch its website inFebruary 4, 2004, and today's almost a billion or a million users connected with the FacebookInc sites. Along with that, some major issues and conflicts may arise the challenges for thecompany. Facebook Inc is known for its advanced services through which they connect users tousers. In order to operate the business in external environment company needs to adopt PESTLEanalysis in order to determine the force factors. Political (P): Facebook Inc functions and their services directly connected with thepolitical environment.Political environment are highly influenced the services of Facebook Inc.Besides, political factors includes factors such as democratic, population, corruption whichaffects company decision making approach (PESTLE analysis of Facebook Inc, 2017). In termsof Facebook Inc government concern about the data information of the users, issues arising inrelates with the Facebook Inc is privacy concern. In according to the recent news Facebook Incfacing high conflicts in case of leak the users' information and data. This issues of privacyenhance the cost of operation for the company (Abrahamsson and et.al., 2017). It makes
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customers dissatisfaction. Due to this many of the user get concern about their safety needs oftheir personal data (PESTLE analysis of Facebook Inc, 2017). These political factors affect theservices or brand image of the company. As per the government regulations use of social sitesare restricted in order to secure from hacking of personal information and number of increasingfake accounts. On the other hand political security and stability is the important thing for thecompany to maintained the company profit and images in the market. On the other hand in orderto safe the function and company operational activities (Armstrong and et.al., 2015). FacebookInc needs to adopt some security precautions techniques to keep the data safe of users. This fairservices and political environment helps to get the opportunity where government support toallow advertising service to display and get the users' satisfaction. Economic (E): Economic factor is the another driver forces which affects companyrevenue and brand image in the market. Economic conditions and economic factors of thecountries shape the company structure. Facebook Inc needs to determine the economic factors,the most important factor is gross domestic income of the country. This factor helps to determinethe purchasing and buying power of the customers. Growth of the economy increase the chancefor the company to enhance the communication or infrastructure. Besides, through whichFacebook Inc can also operate its business into more new market in order to make the strongeconomic growth. As per the latest technology also launch the job posting or advertisements ofbrands on the Facebook Inc page (Atighechian and et.al., 2016). Through they get earn incomefrom the brands. This is the another source or technology of the Facebook Inc adopts. Economicfactors stable the economic growth and development process through which companies also tryto expand the business operations in order to achieve the customer attraction. Social (S): its is the most significant factor which directly connected with Facebook Inc,social factors influence by the users, needs and wants (PESTLE analysis of Facebook Inc, 2017).This is the another main objective of the company to determine the actual demands of thecustomer. Social factors influence the Facebook Inc global reach or profit. This is the importantfactor which company necessary to determine in order to adopt the new changes. As per thegrowth when Facebook Inc introduce as the first social site through which users can connect withanyone in the whole world (Cascio, 2018). Nowadays, Facebook Inc has provides variousservices or ways to connect such as, video chat, live updates, video calling, video chat, now usercan also share video post. Society, media, people they influence the services of the company. It
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