Case Study: Nynas and Vekoma

CASE STUDY

Table of Contents
INTRODUCTION...........................................................................................................................2
CASE STUDY 1.............................................................................................................................2
Current B2B and B2C customer base.....................................................................................2
Type of business procuring service of Nynas.........................................................................3
Critically analyse of different consumer situation..................................................................4
CASE STUDY 2.............................................................................................................................4
Vekoma strives for both standardisation and customisation in manufacturing......................4
Individuals participate in theme park’s buying centre...........................................................5
Vekoma and the theme park can use the customer value.......................................................5
CONCLUSISON.............................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
.This report consider the Case study of Nynas and Vekoma. On the basis of the same report
highlights the current B2B and B2C customer base. After that report highlights Different market
used to procure product of company and critical analysis of different customer situation. Also
report highlights importance of using standardization and customization for cited firm. In the
end highlights management include in purchasing decision and hoe theme park and organization
can enhance customer value.
CASE STUDY 1
Current B2B and B2C customer base
Nynas is one of the pronounced firms in the field of the oil who used to offer the good quality oil
in the market. Bitumen is one of the products of the company and company is well known for
selling good quality of Bitumen in the market. Nynas used to sell the product of the company to
both direct consumer and other business in the nation. Nynas generally used to provide the
bitumen to direct contractor in the nation. They are the one who comes under the category of
business to consumer category for the organization (Liu and et.al., 2018). Looking at the
category of this consumer it can be said that they generally require the Bitumen to carry out the
different task which is diverted to them by the client in the market. They generally used to
require supply of Bitumen for 24 hour also they desire to have a high quality of the product in
the organization. They generally used the same for the purpose of building a motorway, also for
the purpose of waterproofing. Another B2C transistor of Nynas is formal tendering of Bitumen
to be supplied to public organization in the nation. They generally use the same for the road
building scheme or any natural resources development in the nation. Looking at the
characteristic of this type of customer, it has been find out they are the one who used to be more
formal and all the procurement is done on the basis of proper document in the organization.
At the same time Nynas used to offer the product to the business also in the market, they
generally used to offer the product to the variety of the business who used to run the bitumen
based application in the organization (Iankova and et.al., 2019). Generally, Nynas has a
contract with variety of the organization who used to run the bitumen based application.
Looking at the characteristic of this consumer it has been find out that they generally used to buy
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