Analyzing International Business and Entrepreneurship

This assignment provides a comprehensive analysis of international business and entrepreneurship concepts. It covers topics such as the eclectic paradigm, experiential knowledge, corporate social responsibility, joint venture success strategies, project management, and brand strategy. The assignment also explores the role of family ownership in international entrepreneurship and the importance of ecosystem advantage. With a focus on sustainable business innovation, bioplastics production, and internet of things applications, this assignment offers valuable insights for businesses looking to expand globally.

Managing
A
Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................2
Background of research..........................................................................................................3
Aims and objectives...............................................................................................................4
Project management plan......................................................................................................4
Work breakdown structure and Gantt chart to provide time frame and stages......................8
Research Methodology and Data collection.........................................................................10
Analysis and Interpretation...................................................................................................12
Recommendation and Findings......................................................................................................22
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................26
.......................................................................................................................................................28

INTRODUCTION
In today's context, globalisation implies global integration of international trade,
investment, information technology and cultures. It provides corporation to gain competitive
advantage from lower operating cost and access to new raw materials as well as buy and sell
goods worldwide (Beamish, 2013 ). In this report organisation chosen is John Lewis, a high end
department stores operating throughout United Kingdom. This report is going to analyses aims
and objectives, work break down structure and Gantt chart to provide time frames and stages for
completion research of case scenario of John Lewis. Moreover, small scale research is
conducted with help of qualitative and quantitative research methods for meeting up aims and
objectives of research. Moreover, reseracher will use different tools and techniques for
analysing collected dsata re;ated to specific subject area in an effective manner. It will helpful in
providing meaningful ouitcomes.
In United Kingdom, globalisation have positive impact on operating businesses which are
determined below:
Economic Impact: Globalisation compels business to adapt different strategies based on
new ideological trends. John Lewis, are increasing its productivity with help of operating
business at international marketplace. Herein, it is possible due to reduction in trade barriers as
well as increasing enhancement in productivity and profitability which lead to increase in
economy of a native country.
Cultural impact: Globalisation removing the impact of cultural barriers of an
organisation in improving knowledge of culture of different different countries which impact
on enhancement of business and standard of living. Moreover, it is also helping an organisation
in improving efficiency, productivity and profitability of John Lewis's.
Ethical impact: Ethical impact of globalisation help an organisation in expanding their
business in ethical manner. Such as operating their business with ethical norms and business law
of a respective country. Moreover, adopting such tools and techniques which are not harmful for
society as well as environment.
Background of research
In this report the organisation chosen is John Lewis, a high end department stores
operating in United kingdom. It deals with variety of goods and services such as clothing,

watches, jewellery and household items in large market place. This organisation is able to
achieve high success by expanding business operation at global level with huge demand of
fashionable clothes and household items. Eventually, they are able to achieve high profits form
their business by providing highest customer satisfaction. Furthermore, there are certain positive
impact to business function which are discussed below:
Operations: Operation are importance in operating day to day business activities. Herein,
John Lewis are expanding their business globally (Brouthers, Nakos and Dimitratos, 2015).It
will be responsible for controlling and managing resources in order to provide good quality of
goods and services to satisfy customer's needs and wants as per their requirement.
Marketing: Marketing plays an essential role in an organisation as it help in identifying
needs and wants of customer. Herein, by identifying cultural and social factor of a respective
country John Lewis will able to achieve high customer's satisfaction as well as it will increase
productivity of an organisation. Hence, it will create positive impact on an organisation and it
will lead to enhance their brand image in competitive marketplace.
Human Resource: In an organisation human resource plays a different role as it help an
enterprise in recruiting and selecting suitable candidate for a specific job profile. By recruiting
right candidate at right time in order to meet up organisation goals. Thus, it will create positive
impact by hiring knowledgable and skilled employees in order to understand need and demand
of customers in an accurate manner.
Aims and objectives
Aim:
“To analyse the positive economic, cultural, and ethical impacts of globalisation on
different business functions”. A case study on John Lewis.
Objectives:
 To evaluate the concept of globalisation.
 To identify major issues and barriers arise while expanding business operations.
 To analyse the positive effectiveness of globalisation to John Lewis.
 To examine various ways through which organisation can easily overcome with
occurring issues and problems.
Project management plan

Project Title “What are the positive economic, cultural, and ethical impacts
of globalisation on different business functions within an
organisation -A case study on John Lewis.
Project Plan
Company Name: John Lewis
Cost In project management cost plays a pivotal role as it help an
organisation in investing amount in an appropriate manner.
Herein, John Lewis need to evaluate cost of different activities
according to different organisational function before emerging
its business globally. With the help of proper planning of
budget on various operational activities will help in managing
cost in an effective manner. Moreover, it will help an
organisation to take appropriate decision for achieving success
in completion of project.
Cost Budget of Globalisation
Particulars Amount
Initial investment 100000
Research and development
activities
25500
Operational expenses 15600
Cost of It experts 21500
Maintenance 16400
Licensing fee 6000
Closing value 15000
Scope Scope generally identifies available opportunities which help

an organisation to earn profitability in future course of time. It
will help a respective organisation to sustain in a competitive
market for a longer period of time. Moreover, it will help in
analysing globalisation impact in order to provide better
quality of product and services in marketplace. Herein, the
scope of the research is to expand its product and services in
international market and attain more more market share in
competitive edge.
Time Time-management is very essential in accomplishing a project
in a stipulated time period. It is very important part of
development plan as it help in identifying an actual time
required in performing activities on time. In this case, project
will be accomplished within 45 days.
Quality Quality is the main objective of undertaking a project. It is
essential to provide standard quality of product and services to
customers according to need and wants. In context to John
Lewis, cultural and ethical practices of a particular country
will help them in providing high quality of product and
services to customer's. Moreover, by maintaining quality of
their products, it will help them to earn high profit and
increase their brand image in competitive marketplace. Herein
data collected by researcher are authentic in nature as well as
relevant for this specific research.
Communication Communication is essential in research. Effective
communication will help researcher in communicating with
different individuals and group of people. By communicating
plan and activities with individuals it will help an researcher
to exchange its ideas and views and come up with suggestion

in accomplishing a project plan. Eventually, from this
researcher will feel valuable and help in fulfilling research
goals and objectives in an effective manner.
Risk Risk is an inevitable part of operating business which
basically associated with result of a project (Burns, 2016).
Herein, John Lewis should analysis different type of risk
associated with their project. Such as economical, social and
ethical risk that impact various organisation function in
decision-making within an organisation. This research will
include financial risk and technological risk
Resources Resources are stock or supply of material or staff or other
assets that can be drawn by an organisation in order to meet
business activities effectively. Herein, John Lewis need to
allocate proper resources such as human resource, tools and
techniques that are required in executing a project plan in an
appropriate.
Type of Research
Primary and Secondary
Qualitative and Quantitative
Research is a systematic investigation of a study of raw
materials and sources in order to establish facts and reach to
conclusion. Herein, when project is undertaken it is necessary
for an investigator to undertake research methodologies which
help in collecting proper information as well as interpretation
of the data in an effective way. The main methods of
conducting research are qualitative and quantitative research
and primary and secondary research.
Primary research: Primary research are refer to those data
which are collected by a researcher for first time
(DaMaksimov and Fernhaber, 2014). Herein researcher comes
up with authenticate information which are useful or reliable

in conducting research. Moreover, data which are collected
for the first time are unused data which provide very effective
results.
Secondary research: Secondary research are refer to those
data which are collected and analysed by an researcher earlier.
This data are easily available from different sources such as
books, journals and internet. Moreover, secondary research
help an organisation in utilization of time as well as costs as
these data are determined easily.
In this report, researcher is using primary data collection
methodologies for collecting authentic and relevant
information in form of questionnaire approach for achieving
effective results of research.
Qualitative research: Qualitative research is a type of social
science research that collects and works with non numerical
data. It a exploratory research in which data is collected by
observing perception of a person. With this research an
investigator will able to collect huge information in form of
face to face interview, questionnaire and conducting surveys.
Quantitative research: Quantitative research help an
investigator in collecting information and data in numerical
aspect that is statistical and mathematical approaches. This
research provides authentic result based on fact and figures
that are collected. Moreover, it is an effective tool in order to
identify possible solution to research by using numerical data.
In this report, researcher is using qualitative method for
collecting and gathering information for accomplishment of
project in an effective manner.

Work breakdown structure and Gantt chart to provide time frame and stages
Work breakdown structure: Work breakdown structure is a key project that organise
team's work into manageable sections. Its structure usually defines scope into manageable
chunks that a project team can understand as each level of work break down structure definition
of project in details (Dunning, 2015). Moreover, work breakdown structure has number of
benefits such as budget allocation, allocating time and cost estimation.
Gantt Chart: A Gantt chart is a useful graphic tool which determines activities or task
performed against time. It is also know as visual presentation of a project where activities are
broken down and displayed into chart which make it easy to understand and interpret.

Research Methodology and Data collection
Research methodology: Research methodology is a process to collect information and
data for purpose of making business decision (Eriksson and et.al, 2015.).This methodology may
include publication research, interviews, surveys and other research techniques and includes both
present and historical information. In this report researcher adopts appropriate methods like
qualitative, quantitative, primary and secondary research for collection of data and information.
Data collection: Data collection is process of gathering and measuring information or
variables in standardised and established manner that enables researcher to evaluate outcomes
of a particular collection.
Questionnaire: Questionnaire is a structured form, either written or printed consist of
formalized set of questions to collect information on a particular research from one or more
respondents. It is designed and developed by an investigator for understanding opinion and view
points of respondents in finding out accurate result of research.
QUESTIONNAIRE
Name:
Age:
Gender:
Q.1. Are you aware about the concept of globalisation ?
 Yes
 No
Q.2. Do you think globalisation help in promoting economical aspect of the people while
expanding business operations at international level ?
 Agree
 Disagree
Q.3. How globalisation impact on business operations and its functions at global level ?
 Increasing in revenue
 Enhancing market share
 Acquire competitive advantages
Q.4. Can globalisation enables to develop business operations and functions at global
level ?

 Yes
 No
Q.5. What are the various issues and problems faced by firm while expanding business
operations ?
 Involvement of Government
 Influence Social and cultural aspects
Q.6. Are you satisfied with services offered by John Lewis ?
 Agree
 Disagree
Q.7. Does globalisation help in expanding business operating and functions of John
Lewis ?
 Yes
 No
Q.8. What are the various ways through which firm can easily overcome arising issues
and problems ?
 Create effective strategies
 Follow authority rules and regulations
Q.9. Do you think globalisation assist in acquiring high profitability and revenue ?
 Agree
 Disagree
Q.10. Provide any suggestions for analysing economic, cultural, and ethical impacts of
globalisation on different business functions.
Sample Size: Sample size help an researcher in measuring number of individual samples
or by observations used in a survey or experiment. Herein, sample size are employees for
conducting this research in a accurate manner and in stipulated time period
Sampling method: Sampling method is a statistic process of selecting few representatives
from population. In this report random sampling method is used by investigator to reach
conclusion of research.

Secondary research: Secondary research involves usage of already existing data in a
summarised manner to enhance effectiveness (Gabrielsson and Gabrielsson, 2013). In this report
data are collected from different books and journals as well as articles. Moreover, this data help
researcher in knowing how an organisation can expand their business at globalisation level.
Analysis and Interpretation
Theme 1: Concept of globalisation
1. Are you aware about the concept of
globalisation ?
Frequency
Yes 6
No 4
Interpretation: Globalisation is a process of interaction and coordination with an
individual from various countries for a specific business purpose. From above graph it has been
analysed that out of 10 respondents 6 are aware about concept of globalisation and remaining 4
respondents do not have any knowledge related to globalisation. Thus, from this it has been
concluded that majority of respondents are aware about concept of globalisation.
Yes No
0
1
2
3
4
5
6
Column C

Theme 2: Globalisation promoting economical aspect in expanding business operations
2. Do you think globalisation help in
promoting economical aspect of the people
while expanding business operations at
international level ?
Frequency
Agree 8
Disagree 2
Interpretation: From the graph it has been analysed that out 10 respondents 8 are
agreeing that globalisation will help in promoting economical aspect of people while expanding
business operation at international level. Moreover, 2 respondents are disagreeing that
globalisation will not help in promoting business as difficulties arises in expanding business at
international level.
Agree Disagree
0
1
2
3
4
5
6
7
8
Column B

Theme 3: Globalisation impact on business operations and its functions
Q.3. How globalisation impact on business
operations and its functions at global level ?
Frequency
Increasing in revenue 5
Enhancing market share 3
Acquire competitive advantages 2
Interpretation: From above stated graph it has been analysed that out of 10 respondents
5 of them are agreeing that expanding business at global market will help in increasing revenue.
3 respondents are agreeing that it will help an organisation to attain market share at international
level and remaining 2 respondents are determining that expanding business will help in gaining
competitive benefits and sustainability in market for longer duration of time.
Increasing in revenue
Enhancing market share
Acquire competitive advantages
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Column C

Theme 4: Globalisation assist in developing business operations and functions
4. Does globalisation assist in developing
business operations and functions at global
level ?
Yes 8
No 2
Interpretation: From the above drawn graph it has stated that out of 10 respondents 8 are
agreeing that globalisation will help in developing business operation and function at
international level. It will enhance brand image of an organisation by providing various types of
product and services at international marketplace. Moreover, remaining 2 respondents are stating
Yes No
0
1
2
3
4
5
6
7
8
Column C

that it will not be easy for an organisation in operating business function and activities at global
marketplace.
Theme 5: Various issues and problems faced while expanding business operations
Q.5. What are the various issues and
problems faced by firm while expanding
business operations ?
Involvement of Government 7
Influence Social and cultural aspects 3
Interpretation: From the above graph it has been analysed that in expanding business at
international market an organisation faces lot of interferences such as government and influences
Involvement of Government
Influence Social and cultural aspects
0
1
2
3
4
5
6
7
Series1

of social and cultural aspects. Herein, 7 respondents out of 10 are responding that their will be
more government interference while expanding business activities at international marketplace.
On the other hand remaining 3 respondents are responding that while expanding their will be
more influences of social and culture aspect in international market that will affect productivity
of an organisation.
Theme 6: Satisfied with services offered by John Lewis
Are you satisfied with services offered by
John Lewis ?
Agree 6
Disagree 4
Interpretation: John Lewis are expanding their business at international market then it
is necessary for them to provide better quality of product and services to its customers. From the
above drawn graph it has been stated that out of 10 respondents 6 of them are agreeing that they
are providing better quality of goods and services to their potential customer's. Furthermore,
Agree Disagree
0
1
2
3
4
5
6
Column C

remaining 4 respondents are disagreeing that they are not satisfied with the products and services
offered by John Lewis.
Theme 7: Globalisation help in operating business and functions
Q.7.Does globalisation help in expanding
business operating and functions of John
Lewis ?
Yes 7
No 3
Interpretation: It is not easy for an organisation to operate their day to day business
activities at international market. From the above stated graph it has determined that out 10
Yes No
0
1
2
3
4
5
6
7
Series1

respondents 7 are responding that globalisation will help John Lewis in expanding their business
at international market. Whereas remaining 3 respondents are disagreeing that it will not be easy
for them in operating their business and function at international market.
Theme 8: Ways to overcome with arising issues and problems
Q.8. What are the various ways through
which firm can easily overcome arising
issues and problems ?
Create effective strategies 6
Follow authority rules and regulations 4
Create effective strategies
Follow authority rules and regulations
0
1
2
3
4
5
6
Column C

Interpretation: From the above graph it has been determined that there are various ways
from which a firm can easily overcome with arising issues and problems at international market.
With help of creating effective strategies and following authorities and rules. Herein, out of 10
respondents 7 are responding that by creating effective strategies. Moreover, remaining 3 are
responding that by following authorities and rules an organisation will able to overcome with
issues and problems arising at international marketplace.
Theme 9: Globalisation assist in acquiring high profitability and revenue
Q.9. Do you think globalisation assist in
acquiring high profitability and revenue ?
Agree 8
Disagree 2
Interpretation: From above determined graph it has been concluded that globalisation
will help an organisation in attaining high profitability and revenue in marketplace. Herein, out
Agree Disagree
0
1
2
3
4
5
6
7
8
Column C

of 10 respondents 8 are responding that globalisation will help an organisation in acquiring high
profitability and revenue in international market while expanding business. Moreover, remaining
2 are responding that it will not be easy for an organisation in attaining profitability and revenue
in expanding business.

Recommendation and Findings
From the above findings it has been analysed that globalisation plays a pivotal role in
improving business activities and performance. It has been also derive that it help in growth and
expansion of business and contributing success at worldwide. Herein, there are some of the
recommendation and finding from research which are determined below:
 John Lewis's manager should develop a successful project management plan before
expanding their business at globalisation level.
 Understanding globalisation impact of social, cultural and ethical aspect of different
country before expanding business.
 It is necessary for managers to analyse internal and external market, macro and micro
factors before taking an effective decision of expanding business at international
marketplace.
 Moreover, with help of proper research mangers can collect relevant and appropriate data
of a country or origin in order to identify needs and wants of customer's of a particular
country where they want to expand.
 John Lewis should maintain their quality of product and services in order to maintaining
their sustainability in marketplace for longer duration of time.
CONCLUSION
From the above discussion it has been concluded that globalisation is very much essential
is expanding business growth and success. It is helping John Lewis in garbing available
opportunities that are necessary in expanding their business at international marketplace.
Moreover, they need to analyse both internal and external as well as micro and macro factor a
country where they are expanding their business operation. Herein, they need to consider social,
cultural, political and ethical issues of a country so that they are able to provide better quality of
product and services to its customer's according to their requirement.
Performance Review and Self-Assessment

Learner Name
Project Title “What are the positive economic, cultural, and ethical
impacts of globalisation on different business
functions within an organisation
-A case study on John Lewis.
Important stages  Identification of research topic
 Aims and Objectives
 Collection data and information
 Selecting respondents
 Conducting survey (Questionnaire)
Key factors you learned from the
project
Effective communication and time-management
skills
What skills did you develop Problem solving skill and time-management skills
Discuss the project management skill
you developed
Risk management
Project
Impact of globalisation and its economical cultural, and ethical impacts of globalisation on
different business functions within an organisation
Did the project achieve its aim:
Yes, project achieved its aim and objectives effectively.
Was the Team efficient:
Yes the team members were effective
Did the project succeed:
Yes, the project was successful in a stipulated time period.

Project Logbook
Name:
Project title: “What are the positive economic, cultural, and ethical impacts of globalisation
on different business functions within an organisation
-A case study on John Lewis
Date:
Update on weekly research/tasks achieved
What have you completed?
- here I have completed a project on impact of globalisation and its economic, cultural, and
ethical impacts of a country
Did you fulfil task requirements?
- Yes
Are you on track and within deadlines set?
-Yes
Did you need to make any changes to your project management plan?
-No
Any risks and/or issues identified?
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
 At the time of execution and investigation of project I came up with confusion which
directly and indirectly impacted my decision-making. It has also been analysed one's
and team-members decision is important in doing this project.
Did you identify any additional risks/issues that have an impact on the project
management plan?
-No
Problems encountered
What barriers

did you face?
- the barriers
and problem I
have faced was
managing my
team members
and collecting
and gather
information.
How did you
overcome
them?
- I overcome
such problem
with help of
democratic
leadership.
Moreover, with
help of my team
members ans
their suggestion
as well.
New ideas and change of project direction
application of advance technology
What have I learnt about myself this week?
How did I feel when I had to deal with tasks/problems? Did I find it useful to complete the
tasks?
 Confused while managing and coordinating in dealing with problems.
How well have I performed? What did I contribute? What can I improve on next week?
- I have given by best efforts in completing this project in sitpulated time period.
How might this learning apply in the future?
- learning from this research will help me in conducting more better research in future.
Tasks planned for next week

Which tasks are priority?
- Collecting authenticate data from respondents.
Have you set aside sufficient time for completion?
-Yes
Project plan status to date (on, ahead, behind)
Supervisor comments to address

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