Managing A Successful Business Project (Pdf)
32 Pages7565 Words225 Views
Added on 2020-10-23
Managing A Successful Business Project (Pdf)
Added on 2020-10-23
ShareRelated Documents
MANAGING ASUCCESSFUL BUSINESSPROJECT
Table of ContentsTOPIC..............................................................................................................................................1INTRODUCTION...........................................................................................................................1Research Background..................................................................................................................1LO.1.................................................................................................................................................1P.1 Aims and Objectives.............................................................................................................1Rationale ....................................................................................................................................2P.2 Project Management Plan.....................................................................................................3P.3 Work Breakdown structure and Gantt Chart to provide time frame.....................................4..........................................................................................................................................................5LO.2.................................................................................................................................................7P.4 Research Methodology.........................................................................................................7Introduction:................................................................................................................................7Research Methods.......................................................................................................................7Research Design..........................................................................................................................7Research Approach.....................................................................................................................8Sampling.....................................................................................................................................8Data Collection............................................................................................................................8Data Analysis..............................................................................................................................9Ethical Consideration..................................................................................................................9LO.3...............................................................................................................................................10P.5 Data Analyse and Interpretation.........................................................................................10P.6 Recommendation................................................................................................................21LO.4 ..............................................................................................................................................23P.7 Reflection............................................................................................................................23CONCLUSION..............................................................................................................................24REFERENCES..............................................................................................................................26APPENDIX....................................................................................................................................27Log Book ..................................................................................................................................29Performance Review Template.................................................................................................30
TOPICWhat are the positive economic, cultural and ethical impact of globalisation on differentbusiness functions within an organisation.INTRODUCTIONResearch BackgroundThe word globalisation is utilized to depict the growing interdependence of the world'seconomies, cultures and population, bought by cross-border trade in goods and services,technology, flow of investment, people and information. It is process of autonomous motion ofgoods, services and people across the world in a broadloom and united way. After theglobalisation, world is becoming highly interconnected as a result of massively increased tradeand cultural exchange. Organisation different functions like Human resources, marketing,accounting, operation are greatly benefited with the development of technology, growth in FDI,liberal trade policies and many others that aids to bring improvement in economic output bymaking process more effective and efficient (Crane and Matten, 2016). Globalisation has alsoincreases the emergence of global brands that has positively impact on the businesses as theyhave gain highly competitive advantage by adopting highly advance technologies, system andprocess such as digital marketing, social media marketing etc. are also developed afterglobalisation. In this present research, John Lewis is being chosen for study. It is a chain of departmentstores working throughout the United Kingdom. John Lewis is a public limited organizationfounded in 1864 by John Lewis and London is the headquarter of this company. There are about51 stores across the England, Wales and Scotland. There are various brands in John Lewis whichare called as featured brands are Samsonite, Nike, Adidas, NordicTrack, Antler, Under Armoursand many others. Thus, research will apply tools and techniques to ascertain the positive effect ofglobalisation on the marketing functions of John Lewis company. Scholar will determine howthe globalisation has positively influenced the marketing functions and its operations and how itis increasing the profitability of the company. LO.1P.1 Aims and ObjectivesAim:
“To determine the positive impact of globalisation on marketing functions of thebusinesses within organisation in retail industry with the emergence of global brands. A studyon John Lewis”. Objectives:To determine the increasing global trends in retail marketing functions after globalisation.To identify the positive impact of globalisation on marketing functions of the businesswithin organisation in retail industry. To extract the challenges faced by marketing department of the organisation with thegrowth of global brands. To provide recommendations for making the marketing functions competitive in theglobal business environment. Research Questions:1.What are the increasing global trends in retail marketing functions after globalisation. 2.What are the positive impact of globalisation on marketing functions of the businesswithin organisation in retail industry.3.What are the challenges faced by marketing department of the organisation with thegrowth of global brands. 4.What are the recommendations for making the marketing functions competitive in theglobal business environment. Rationale On this present topic of globalisation, there have been extensive researches have beendone to study the impact of globalisation on the businesses or economy. The reason behindchoosing this topic is that it is the actual issue in the business surroundings as with the outgrowthof the global brands, marketing functions are become highly competitive and advance (DeCenzo,Robbins and Verhulst, 2016). So, by carrying this research, researcher has gained theunderstanding and knowledge of the globalisation and its positive impact on globalisation. Apartfrom this, some other reason for choosing this topic is the researcher personal interest as scholaris personally interested in understanding the deep insight of globalisation and its impact on themarketing functions within organisation. Further, this research is also very useful for reader togain the information about how the globalisation has positively impact on the businesses.
P.2 Project Management PlanProject Management is a plan is a formal plan that is approved document which helps indefining the execution, controlling and monitoring of the project. It is the summary of elaborateddocument that consider the baseline, subsidiaries, management programs as well as all thedocuments of planning (Kerzner and Kerzner, 2017). Scholar has formulated the projectmanagement plan for the pursuing input from the fundamental stakeholders of the project. Hereare the key components of project management plan which are as follows-Scope: Scope is the utility and the study of the research. The scope of this curret researchis both at academic and corporate sector. As this investigation will be very helpful for JohnLewis and other retail sector organisation for seeking better marketing functions in order to gaincompetitive advantages and also helps in meeting the internation requirements. On the otherhand, this research also help in academic sector for studying the subjects related to globalisationand its implication in the business functions (Larson and Gray, 2017). Cost: The most important part of the research project is cost allocation it is becausewithout allocation of the cost it is not possible to evaluate the outcomes of the study. Beforestarting the research, it is very important to prepare the budget and researcher has formulated thebudget in a designated manner. In this present report, researcher will acquire £7000 cost. Time: Time management is a skill that essentially requires in conducting the entireresearch. Research have to plan schedule that which task will take how much time to completethe research. If study will take extra time or delay it affects the outcomes of the study. So,research have to properly ensure that the study will be completed on time. Further, researchercan also not able to maintain the viability and reliability of the research if time is not properlymanage.Risk: Risk have high degree of uncertainty and it is very important for researcher toidentify and analyse the risk that have probability to occur during the research. In conducting theresearch, there are number of risk factors associated with the research such as physical injury ofthe researcher, theft of data, loss of data and some others (Heagney, 2016). The occurrence ofthese risks may affect the outcomes of the study so it is very important to evaluate the occurrenceof risk which are included in the research. Communication: While formulating project management plan, communication plays avital role. It is because during the research, there are various things that needs to be inform to all
the stakeholders which are directly or indirectly concerted to the research study. In this presentresearch, researcher will use emails, telephones, circulars, emails that has been used to overcomethe communication gap between stakeholders and researcher (Turner, 2016). Resources: When it comes to carried out the investigation, it is all-important to haveadequate resources required to complete the study. There are many resources which are requiredfor conducting the research such as financial resources and human resources. Further, scholaralso requires laptops, stationery etc. If resources are not allocated in a proper way it willdefinitely affect the outcomes of the study which is not good for the researcher. Quality: To maintain the viability and reliability of the research, it is very important tomaintain the quality of research (Reed and Card, 2016). Researcher has to ensure that all theinformation or data collected through research must be from authentic sources and informationmust be free from personal bias and interest. P.3 Work Breakdown structure and Gantt Chart to provide time frame.Task ModeTask NameDurationStartFinishPredecessorsAuto ScheduledResearch proposal 1 dayMon 01-04-19Mon 01-04-19Auto ScheduledAims and objectives 2 daysTue 02-04-19Wed 03-04-191Auto ScheduledResearch methodologies 2 daysThu 04-04-19Fri 05-04-191,2Auto ScheduledData collection 10 daysThu 04-04-19Wed 17-04-191,2Auto ScheduledData analysis 20 daysThu 18-04-19Wed 15-05-192,4Auto ScheduledData interpretation 5 daysThu 16-05-19Wed 22-05-195Auto ScheduledFinding and conclusion 5 daysThu 23-05-19Wed 29-05-195,6Auto ScheduledRecommendations 1 dayThu 30-05-19Thu 30-05-197Auto ScheduledConclusion and Submission 1 dayThu 30-05-19Thu 30-05-197
Illustration 1: WBS
LO.2P.4 Research MethodologyIntroduction:Research methodology is said to be the most crucial portion of the investigation project.Without research methodologies it is not possible to complete the study and to reach endconclusion of the research (Cope, 2015). Research methodology is the systematic and logicalprocedure which is used to gather information for the aim of making decisions for business. Incommon words, it is scientific plan for conducting the research study.Research MethodsResearch methods are the instrument for carried out the research in a systematic andlogical manner. Research methods are the fundamental part of the research that helps incollecting and analysing the data. Qualitative and Quantitative are two methods that by whichstudy can be carried out. Qualitative methods are those which are away from numerical andquantifiable data. It provides the deep information of the hassle solving. Even so, the qualitativeresearch are unorganized and unstructured (Caillaud, Rose and Goepp, 2016). Apart from this,quantitative methods are those wherein the study in carried out by using quantifiable andnumerical data and it creates cause and effect relationship between the variables by using staticaltools and techniques. Further, the chances of arousing the question is very less than compare toqualitative methods. Moreover, research worker has adopted qualitative and quantitative methodsfor carrying the research, it is because these methods include more-depth information of humanbehaviour and it also identifies the feeling and views of humans.Research DesignTo make the research presentable, research plays a cardinal role. It is the set of methodsand techniques that is used in collecting and analysing the problems specified in the researchissue or questions. Research design are classified into two which are experimental anddescriptive. Descriptive research design are those that includes perceptive as well as defining thetopic without affecting it any way. Apart from this, Experimental research design is the form ofresearch design that establishes cause and effect relationship by using statistical tools. It mainly
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Managing a Successful Business Projectlg...
|32
|7101
|217
Managing a Successful Business Project (Assignment)lg...
|32
|7895
|270
Managing Successful Business Project Assignment : Sainsbury.lg...
|18
|4338
|33
Unit 6: Managing a Successful Business Project Assignmentlg...
|28
|4884
|134
Globalisation of Organizationslg...
|33
|5839
|493
Assignment: Positive Economiclg...
|30
|5841
|185