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Analysis of Marketing Environment : Assignment

   

Added on  2020-03-23

12 Pages2981 Words52 Views
Running Head: MarketingMarketing

MarketingContentsExecutive Summary.....................................................................................................................................1Introduction.................................................................................................................................................1Analysis of marketing environment.............................................................................................................1Company analysis....................................................................................................................................1Market analysis........................................................................................................................................2Environment analysis...............................................................................................................................2Economic environment........................................................................................................................2Socio cultural environment.................................................................................................................2Technological environment.................................................................................................................2Political environment...........................................................................................................................3Legal environment...............................................................................................................................3Competitive analysis................................................................................................................................3SWOT Analysis.............................................................................................................................................3Strengths.................................................................................................................................................3Weaknesses.............................................................................................................................................4Opportunities..........................................................................................................................................4Threats.....................................................................................................................................................4Target Market..............................................................................................................................................4New products / new services......................................................................................................................5Marketing Mix 4 P’s.....................................................................................................................................5Product....................................................................................................................................................5Price.........................................................................................................................................................5Place........................................................................................................................................................5Promotion................................................................................................................................................5Conclusion...................................................................................................................................................5References...................................................................................................................................................6

MarketingExecutive Summary Domino’s is recognized as one of the largest chains of fast food in the food industry. If the company takes into consideration the proper marketing plan, then the company can easily attain the goals and objectives. So, in this report the marketing plan will be discussed which should be implemented in the Australian market. The main focus of the company is to attract more and more customers towards the company.IntroductionDomino’s is known as one of the largest and renowned company in the world. The services and products offered by the company are very attractive and it induces customers to buy the product. Domino’s offers the door to door delivery and also provide take away service from the outlet. It is seen that the outlets of the company is expanded globally. The company provides Italian American food to the customers and also offers variety of dishes. The company is a recognized fast food industry and it mainly deals in offering variety of pizza to its customers. The company was set up in 1960 by Tom Monaghan and in U.K it has celebrated its 25th anniversary in 2010. The company is measured as one of the biggest chains of the fast food sector. If the company considers the proper marketing plan then the company can easily accomplish the targets and objectives. So, in this report the emphasis is given on the marketing plan which should be taken into consideration in the Australian market. The company gives main focus on attracting consumers towards the company.

MarketingAnalysis of marketing environment Company analysisThe company analysis plays a great role to sustain in the competitive environment. The companyhas many competitors in the market, which gives direct impact on the working pattern. By conducting the company analysis of Domino’s it is seen that the company has to take into consideration effective strategies which enhance the profitability of the organization. There are various competitors in the market, which can also be considered as a threat to the organization (Venkatesh Rathi and Patwa, 2015).The strategies like giving products at low price or offering discount vouchers to the consumers will be very beneficial for the customers. The company has attained growth and there are varieties of pizza which are offered by the company to its consumers. It is seen that there are various changes which gives direct impact on the profitabilityof the organization. The company has a high level of competition in the market, so to compete in the market it is very essential to take attractive strategies into consideration. The company has attained the expansion in many countries (Ozturk,Joiner and Cavusgil, 2015).Market analysis Domino’s is considered as a biggest food industry. The company began its operations from a single store in 1960 and now it is considered as renowned leader of the pizza industry. The company conducts its operations in more than 11,000 stores in more than 70 countries. It is seen that the company provides or delivers more than 400 million pizzas globally. Pizza was only the product which is there in the dominoes but now to sustain in the market, the company has

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