Factors that have attributed to big sales of Dominos pizza

Running head: MKT110 MARKETING FUNDAMENTALS 1
MKT110 Marketing Fundamentals
Name
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MKT110 MARKETING FUNDAMENTALS 2
Contents
Introduction 3
Perceptual mapping and competitor analysis 4
Factors that have attributed to big sales of Dominos pizza 4
Friendly prices 4
Fast Delivery hot 4
Domino Supply chain 5
The reasons why the pizza is unique 5
The pizza tracking App 5
Customer’s data recording 5
Turnaround pizza ad campaign 5
Segmentation 5
Targeting strategies 7
Valuable target market 7
Targeting depending on customer taste and preference 7
Market existence period 8
Gap analysis 8
The GE McKinsey matrix 8
Situation Analysis 8
Customer satisfaction 9
Use of the chain analysis 9
SWOT analysis approach 9
References 10

MKT110 MARKETING FUNDAMENTALS 3
MKT110 Marketing Fundamentals
Introduction
Domino the best food outlets in Australia with their main commodity being pizza hut. Over the
years the business of fast food has been very competitive. Dominos have been improving their
marketing strategy in order to make sure they remain on the front line in terms of quality
products and quality services. As strategic result of strategic management and extensive
marketing, Domino’s had established over 600 outlets in Australia and over 15100 outlets in 85
countries. By the year 2010, Domino’s pizza hut was not famous in Australia but thanks to
marketing as today it is one of the most famous pizza delivery outlets in Australia. The following
are some of the mode of factors that have attributed to big sales of Dominos pizza hut in recent
years (Smith, 2011).