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Factors that have attributed to big sales of Dominos pizza

Details of Customer Profile Include a picture makes it more personal Jenny Include the segmentation variables with the key areas identified Geographic Density, urban, topography Demographics Age, ethnicity, marital status, children, income, occupation, education Behavioural Usage rates, occasions, brand loyalty Psychographics Lifestyle Roy Morgan Values Be sure to include reference where required Canberra suburbs Jenny is Australian, she works as a brand manager, she lives in a free standing house, she has an average income of $78,000 per year, she is married, total household income before tax is $185, 000 per year, with mortgage repayments at $2000 a month, no children (yet), 26 years old, Anglican, holds a Bachelor degree in Marketing she is considering doing a Masters soon Jenny seeks excitement and new tasks; she wants to be free to try new things, she likes to make friends and be part of a group, she enjoys shopping, but limits her purchase behaviour and avoids impulsive buying and is brand loyal- she thinks birthdays are very important and puts a lot of thought into the presents she buys others. They have a car, but Jenny likes to walk or ride her bike. Jenny is “Socially

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Added on  2023-01-19

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This article explores the factors that have contributed to the big sales of Dominos pizza and how they have improved their marketing strategy. It discusses their friendly prices, fast delivery, unique features such as the pizza tracking app and customer data recording, and their targeting strategies. The article also covers segmentation, gap analysis, the GE McKinsey matrix, situation analysis, customer satisfaction, and the use of SWOT analysis.

Factors that have attributed to big sales of Dominos pizza

Details of Customer Profile Include a picture makes it more personal Jenny Include the segmentation variables with the key areas identified Geographic Density, urban, topography Demographics Age, ethnicity, marital status, children, income, occupation, education Behavioural Usage rates, occasions, brand loyalty Psychographics Lifestyle Roy Morgan Values Be sure to include reference where required Canberra suburbs Jenny is Australian, she works as a brand manager, she lives in a free standing house, she has an average income of $78,000 per year, she is married, total household income before tax is $185, 000 per year, with mortgage repayments at $2000 a month, no children (yet), 26 years old, Anglican, holds a Bachelor degree in Marketing she is considering doing a Masters soon Jenny seeks excitement and new tasks; she wants to be free to try new things, she likes to make friends and be part of a group, she enjoys shopping, but limits her purchase behaviour and avoids impulsive buying and is brand loyal- she thinks birthdays are very important and puts a lot of thought into the presents she buys others. They have a car, but Jenny likes to walk or ride her bike. Jenny is “Socially

   Added on 2023-01-19

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Running head: MKT110 MARKETING FUNDAMENTALS 1
MKT110 Marketing Fundamentals
Name
Affiliation
Factors that have attributed to big sales of Dominos pizza_1
MKT110 MARKETING FUNDAMENTALS 2
Contents
Introduction 3
Perceptual mapping and competitor analysis 4
Factors that have attributed to big sales of Dominos pizza 4
Friendly prices 4
Fast Delivery hot 4
Domino Supply chain 5
The reasons why the pizza is unique 5
The pizza tracking App 5
Customer’s data recording 5
Turnaround pizza ad campaign 5
Segmentation 5
Targeting strategies 7
Valuable target market 7
Targeting depending on customer taste and preference 7
Market existence period 8
Gap analysis 8
The GE McKinsey matrix 8
Situation Analysis 8
Customer satisfaction 9
Use of the chain analysis 9
SWOT analysis approach 9
References 10
Factors that have attributed to big sales of Dominos pizza_2
MKT110 MARKETING FUNDAMENTALS 3
MKT110 Marketing Fundamentals
Introduction
Domino the best food outlets in Australia with their main commodity being pizza hut. Over the
years the business of fast food has been very competitive. Dominos have been improving their
marketing strategy in order to make sure they remain on the front line in terms of quality
products and quality services. As strategic result of strategic management and extensive
marketing, Domino’s had established over 600 outlets in Australia and over 15100 outlets in 85
countries. By the year 2010, Domino’s pizza hut was not famous in Australia but thanks to
marketing as today it is one of the most famous pizza delivery outlets in Australia. The following
are some of the mode of factors that have attributed to big sales of Dominos pizza hut in recent
years (Smith, 2011).
Factors that have attributed to big sales of Dominos pizza_3

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