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Analysis- Marketing in travel and tourism

   

Added on  2020-01-07

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Marketing in travel and tourismContentsTask 1....................................................................................................................................................3LO1 Understand the concepts and principles of the marketing in travel and tourism sector:.............3P1.1 discuss the core concept of marketing for travel and tourism industry:.....................................3P1.2 assess the impact of the marketing environment on individual travel and tourism businesses within Thomas Cook group and tourist destinations concerning Morocco and Egypt.......................4P1.3 discuss the factors affecting consumer motivation and demand in the travel and tourism sector...........................................................................................................................................................5P1.4 analyse the principles of market segmentation and its uses in marketing planning at Thomas Cook group........................................................................................................................................6Task 2: Understand the Role of Marketing as a Management tool in Travel and Tourism....................7P2.1 Analyze the importance of strategic marketing planning for Thomas Cook..............................7P2.2 discuss the relevance of marketing research and market information to managers in travel and tourism sector concerning Thomas Cook Group..............................................................................11P2.3 Assess the influence of marketing on society..........................................................................12Task 3: To understand the role of marketing mix in the travel and tourism sector..............................13P3.1 Discuss issues in the product, price and place elements of marketing mix..............................13P3.2 Assess theimportance of service sector mix elements tothe travel sector..............................14P3.3 Apply the concept of thetotal tourism product to an individual tourism business...................14Task 4:.................................................................................................................................................15P4.1 assess the integrated nature and role of the promotional mix:.................................................15P4.2 Plan and justify an integrated promotional campaign for ThomasCook summer 2016 holidays.........................................................................................................................................................16References...........................................................................................................................................172

Marketing in travel and tourismTask 1LO1 Understand the concepts and principles of the marketing in travel and tourism sector:P1.1 discuss the core concept of marketing for travel and tourism industry:Various marketing theories are applied in the travel and tourism industry(Cornelissen, 2002).According to American Marketing Association, marketing is itself a wide-ranging concept that is consists of activities, institution, and range of methods for proper communication, delivering, exchange offerings that tolerate worth for the customer, enterprise organization, client and the society in common. It requires the understanding of several tenants that all effort headed for products and service delivery in the community. Communally marketing consists of those decisions made by the administration of manufacturer organizations that are focussed to lecturing the buyers' choice(Ryan, 2004). In the field of marketing, it is necessary to understanding all the alignment of market concept or theories that refer to the managing marketing principles, attitudes. Less understanding of the marketing concepts could affect the organization's totality. Customer orientation, cross-functional coordination, and competitor orientation, etc. Are the concern of market direction. In recent days travel andtourism industry experienced two distinct demands. These two demands are international tourism demand and domestic tourism demand(Carabello, 2013). Travel and tourism industry is also like the other industry, a whole market where the demand and supply chain is maintained. In the early times, there was two form of tourism these are inbound and outbound. Market orientation made up off a present, past as well as future information about the customer, reaction according to the information and so on. Through customer and competitor orientation organization stored all data or information of customer and competitor.3

Marketing in travel and tourismThomas Cook group increases its activities in Morocco and Egypt destination(Sutay, 2012). Before starting up business in Morocco and Egypt by Thomas Cook group, all the necessity of the customer should be arranged properly(Thomas B. Cook, Jr., 2014).P1.2 assess the impact of the marketing environment on individual travel and tourism businesses within Thomas Cook group and tourist destinations concerning Morocco and Egypt: The marketing environment is a typical business term. It refers the forces and factors which creates an impact on the ability of the business organizations to create and sustain good relations with consumers. There is no business run or stand-alone, but business operates in a forced marketing setting. These environment or the context categories into two those are microenvironment t and macro environment. Marketing context and environment defined as it is set of factors that have directly or indirectly shown its impact or effect in the activities of the market. Microenvironment mentioned as internal factors that are tourism organization, intercessors, clients, and rivals controlled at a particular stage of management. On the other side macro environment means the democracy, political and social culture, tourism and last factor is the technological factors of the particular destination. According to some experts, market management must have attention on the micro and macro environment over tactical analysis and arrangement to pledge their effect. Marketing environment can be treated as a general platform for the contact between the traders and the customers. It includes all the business related components as well as the external elements also. Macro environment, microenvironment and the marketing environment help to coordinate the relationship between the 4

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