Marketing in Travel and Tourism Business - Thomas Cook
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Added on 2020-02-03
Marketing in Travel and Tourism Business - Thomas Cook
Added on 2020-02-03
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Marketing in travel and tourismMarket in travel and tourismNameInstitution name 1
Marketing in travel and tourismContentsTask 1....................................................................................................................................................3LO1: Understand the concepts and principles of marketing in the travel and tourism sector:............3P1.1 discuss the core concept of marketing for the tours and travel sector:.......................................3P1.2 Assess the impact of the marketing environment on individual travel and tourism business within Thomas Cook group and tourist destinations concerning Morocco and Egypt.......................3P1.3 Discuss the factors affecting consumer motivation and demand in the travel and tourism sector...........................................................................................................................................................5P1.4 analysis the principles of market segmentation and its uses in market planning at Thomas Cook..................................................................................................................................................6TASK 2.................................................................................................................................................7LO 2. Understand the role of marketing as a management tool in travel and tourism........................7P2.1- Analyse the importance of strategic marketing planning for a selected travel and tourism business (Thomas Cook) or tourist destination (either Morocco/ Egypt)...........................................7P2.2- Discuss the relevance of marketing research and market information to managers in the traveland tourism sector concerning Thomas Cook Group.........................................................................8P2.3- Assess the influence of marketing on society.........................................................................10TASK 3...............................................................................................................................................11LO 3. To understand the role of the marketing mix in the travel and tourism sector.......................11P3.1- Discuss issues in the product, price and place elements of the marketing mix concerning Thomas Cook's Summer 2018 holidays to Morocco and Egypt.......................................................11P3.2- Assess the importance of service sector mix elements to the travel industry..........................12P3.3 apply the concept of total tourism product to an individual tourism business such as Thomas Cook................................................................................................................................................13Task 4 be able to use the promotional mix in travel and tourism.........................................................14P4.1 assess the integrated nature and role of the promotional mix...................................................14P4.2 plan and justify an integrated promotional campaign for Thomas and cook............................16References...........................................................................................................................................172
Marketing in travel and tourismTask 1LO1: Understand the concepts and principles of marketing in the travel and tourism sector: The tourism sector is one of the most important and vital business industry for an economy. Development of the economy of a country depends on the tours and travel industry of that country. In this report, all the details and the various information of the marketing and the functioning and the utilisation of marketing in tourism sectors will discuss(Chon, 2015). P1.1 discuss the core concept of marketing for the tours and travel sector:Recognise the demand, need of the sectioned or aimed group is marketing. After that is fulfilling the requirements or the needs to get the maximum profit. So as to gain the profit tours and travel sector has to identify the needs or demands of the customer. Different marketing tools and techniques are adopted by the tourism sector to understand the market. I recent times tours and travel industries are the huge profitable sector. The global economy also shows lots of importance to this industry. There are many more countries shows interest to improve the tours and travel sector to uplift their economic condition in the global market. So tours and travel sector play a vital role to develop the economy of any country. For the actual prosperity of country lots of effective strategies, techniques and tools required by the tourism sector. Tourism sector should plan strategies according to the market effectiveness. The highly modified network system is another way to gain or achieve the better growth and better position in the market. As per the tourism marketing specific techniques and tools used for the marketing purpose. Promotion of a tourism sector is a crucial part of this industry. Promotional activities help to boost or accelerate the total profit of the travel companies. P1.2 Assess the impact of the marketing environment on individual travel and tourism business within Thomas Cook group and tourist destinations concerning Morocco and Egypt.3
Marketing in travel and tourismMarket environment demonstrated as all the factors, which shows lots of effects directly or indirectly on the business activities. The environment of the market has a brutal impact on the business sectors such as tours and travel industry. Business success and failure totally depend on the business environment. The business environment is not static it always changing that is why business activities should monitor all the time. There is three distinct concept in marketing environment these are a micro environment, macro environment and the last one is a market environment. Business should be aware of the external environmentalthat has a direct effect on the profit of the business industry. The external environment is important for a business than that of the internal environment. Market environment has great amount effect on the business that provides lots of importance to various factors of the business environment. In a case of tourism sectors of Thomas Cook in Morocco has to face few challenges due to the external environment. The government of the Morocco should not pay any attention to the tourism policies of pricing. The government can manipulate the ratesas per their profits. To business in Morocco, Thomas Cook group should educate the employees first. The government of Morocco is not interested in investing money in the tourism sectors that hamper the economic environment. There is few tourism but the lack of governmental services these were unable to improve their sectors properly. These are the problem faced by the Thomas Cook tourism group in Morocco. All these factors show its impact on the individual tours and travel industry. A tourism business operates from a particular corner of a town. This type of tourism business can emerge using efficient tools and techniques to promote in the market. Proper promotion, best service, understand the customers need, etc. Helps to grow the company in the market. These are the adaptation techniques to sustain in the market and create the awareness about the specific product in thecustomer's mind and also grow the curiosity to invent new places. 4
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