A Comprehensive Case Study: Analysis of a Fast Food Business Idea

This case study provides a comprehensive analysis of a fast food business idea, employing strategic tools such as SWOT analysis, Porter's Five Forces, and the 7P marketing mix. The analysis considers the strengths, weaknesses, opportunities, and threats within the fast food industry, emphasizing factors like cost savings, time efficiency, and the impact of media portrayals on consumer perception. The 7P marketing model is applied to compare business strategies, highlighting product offerings, place (online vs. physical stores), pricing strategies, promotional activities, people (employee qualifications), processes (service delivery), and physical evidence. Porter's Five Forces analysis assesses the competitive intensity, bargaining power of buyers and suppliers, and the threat of new entrants. The study concludes that a well-developed business plan is crucial for success, requiring careful analysis of the business idea to identify potential loopholes and implement effective strategies for overcoming them, ultimately aiding in informed decision-making regarding product and service offerings.

Running head: ANALYSIS OF A BUSINESS IDEA
Analysis of a business idea:
A case study of fast food business
Name of the Student
Name of the University
Author note

1ANALYSIS OF A BUSINESS IDEA
Table of Contents
Introduction..........................................................................................................................3
Proposal of the business idea...............................................................................................3
Analysis of the business idea...............................................................................................3
Conclusion...........................................................................................................................8
References............................................................................................................................9

2ANALYSIS OF A BUSINESS IDEA
Introduction
An effective business plan is an important strategic tool for the entrepreneurs. It helps
them to focus on the particular essential steps for making the business idea succeed. However, it
assists in achieving short-term as well as long-term objectives. Fast food business is one of the
effective business ideas that help the business to gain competitive advantages in market. In the
present study, SWOT analysis, Porter's Five Forces analysis and 7p marketing are used in order
to analyze the effectiveness of the business idea.
Proposal of the business idea
With the global economy, there has been a massive change for several industries; the fast
food industry is hugely affected (Nixon et al. 2015). Franchise help is one of independent
research as well as consultant firm. The modern franchising system is believed that the system
can be helpful in managing the business. The barriers are required to entry in the market. In this
perspective, it is required to analyze the business idea with the help of tools and techniques such
as SWOT analysis, 7P marketing and Porters five forces analysis so that issues can be identified.
The strategy is generally based on the process of serving the markets. There is a combination of
local media of social media marketing programs that will be used at the every level location.
Marketing of local store is developed in a particular process and set up with the activities that
make the procedure helpful. Hence, executing the concept is considered as the most vital
component. Hence, executing the concept is considered as important for the market.
Analysis of the business idea
The SWOT analysis would be helpful to analyze the business idea.

3ANALYSIS OF A BUSINESS IDEA
Strengths: Luo and Toubia (2015) stated that saving money is one of the main strengths
followed by the organization. It becomes popular with less financial endowed members of
society. The offerings are helpful to appeal in the process. On the other hand, it helps to save
time. The fast food becomes popular as time is saved in the process.
Weakness: A similar item as if value line has been introduced that concerns about food.
The commodity fast food centre has faced several challenges in this segment.
Opportunity: Martins, Rindova, and Greenbaum (2015) mentioned that the international
sales are developed by fast food sector. The organizations are getting workable plans in the
process. It indicates there is chance of getting plans. However, it offers great scopes to find the
profitable ways for business. Various business have specialization on the process of making fast
deliveries during maintenance of quality.
Threat: It becomes important to focus on the segment such as media for portraying it.
While fast food is related to unhealthy meals.
7p marketing:
The 7ps marketing mix is one of the most important marketing tools that were previously
limited to 4p marketing tool. In addition, the 7p marketing tool is a marketing strategy. It is used
across world in order to derive the marketing strategy for gaining successful marketing tools. It is
utilized for comparing marketing strategy of two competitive companies in the same market in
order to identify the opportunities for enhancement in marketing strategy for achieving
marketing advantage in comparison to the competitor (Lassen et al. 2016). The seven P of the 7p
marketing model is known as Product. It should fit the task customers want it for and should be
what customers are expecting to get.

4ANALYSIS OF A BUSINESS IDEA
Product:
The proper product the organization is selling
Place:
It refers to the mode of consumer shopping. In addition, it includes the places for
shopping like it might be online, physical stores or mail order catalogues (Estrade et al. 2014).
Price:
It refers to the selling price that the organization decides for selling the product
Promotion:
Tools as well as techniques used by the organization in order to share as well as
communicate the message regarding brand and products to the consumer
People:
People belonging to the team and responsible for interacting with customer
Process:
This refers to the way by which service is delivered to the consumer
Physical Evidence:
The physical elements offered to the consumer as part of product and services. The 7p
model has been discussed in reference to the company Franchise help.
Components of 7p Franchise help smart Comment

5ANALYSIS OF A BUSINESS IDEA
technologies for improvement
Product It manufactures and
sell products that
includes fast food.
It only manufactures
fast food that is
delivered by getting
orders from mobile
applications.
In terms of
verities of
product offered,
Franchise help has
competitive
advantage over
other firms.
Place It offers both online
and offline mode
including exclusive
physical store for food
(Belon et al. 2016).
Both online and
offline presence, but
number of stores are
less
In terms of place
Franchise help has
advantage due to
number of
exclusive
physical stores
Price Prices are higher as
premium segment
consumers are mainly
targeted. Even
beverages are not
value for money in
comparison
Target budget
oriented consumer
segment which results
in more number of
consumer
Need to improve
the pricing of
midrange
devices as they
are relatively
higher in price,
though lacks in
features
Promotion Social media Extensive Community Franchise help

6ANALYSIS OF A BUSINESS IDEA
marketing, celebrity
endorsement , print
and media presence
based social media
marketing
need to consider
the amount spent
for celebrity
marketing and
improve the
pricing of the
device offered
People Highly qualified
people, specializing in
marketing and
consumer relationship
for serving consumer
and resolve consumer
issues
Not so highly
qualified people as
part of the strategy to
keep the pricing of the
product aggressive
People employed
for dealing with
consumers are
advantage for
Franchise help as
it helps to retain
customer with
proper service
Process Doorstep service is
offered to customer
including device
delivery, faulty device
pickup and resolving
issues regarding foods
Doorstep service is
not provided to
consumers (Bradshaw
2016)
Franchise help
has advantage in
this section
Physical evidence \Lot of food items are
provided along with
Meal and main course
is not provided
Franchise help
has advantage in

7ANALYSIS OF A BUSINESS IDEA
others side dishes as
well
this section too
After comparing the two companies with 7p marketing mix model, it is concluded that
Alaska has competitive advantage over other fast food business in various section.
Porters’ five forces:
It is a strategy on the specific dimensions of getting the strategic scope. There are five
elements of Porters’ five forces.
Competition among competitors: A competitive strategy will provide the organization
competitive benefits. In fast food industry, competition is high. It prioritizes on obtaining
competitive benefits (Chen and Kwan 2015). Rivalry is increased when the organizations are
competing with the same customers.
The bargaining power of buyers: The tendency of bargaining specially focuses on the
management. The customers in the food industry have ability in bargaining over price of food
items. In addition, the demand is good quality as well as includes a great experience with
reasonable prices. It is important to implement to increase awareness of the customers and makes
the tactics properly where budget plans will provide support as well as facilities. The major focus
is increasing awareness of the customers surrounding the community.
The bargaining power of suppliers: The organizations select process of their own. It
also supplies organic produce as well as antibiotic free meat. Hence, there are charges for
product supplying.

8ANALYSIS OF A BUSINESS IDEA
Threat towards entry of new entrants: There are several new entrants in the fast food
industry. It is cheaper starting up the business than others are. In addition, the experience holds
pivotal significance. Hence, it is important for the organization focusing on the entry of new
entrants, which might be threat for future.
On the other hand, it is essential for the organization to develop a high degree of
enthusiasm as well as offer good quality foods. It will reflect youthful as well as energetic
culture. In addition, supporting the items of merchandise that can support brand developing
would be helpful for the organization (Ake et al. 2018). It is also important to focus on the
innovative packaging and entertaining the customers would be helpful for the organization. The
organization needs to develop effective supply chain management system that makes a good
relation with the process. Strategy and implementation would be helpful for the organization
taking the process effective and make the process successful. Apart from these, it is required to
develop financial plan and makes the positive cash flow (Arora and Saxena Arora 2015). The
range of competitors spans the domains of market. On the other hand, looking closer similarity to
the process and offering would be helpful for the organization.
Conclusion
Coming with effective business idea has several benefits whether it is required to
develop the process successfully. The business idea requires for the products as well as services
offered by the organization. A well-developed business plan can be helpful to the buyers to take
decisions regarding the products. Active and passive income in the business plan needs to be
included properly to perform the work for selling products. Hence, it is important to analyze the
business idea, find the loop holes in it and take proper actions to overcome the process.

9ANALYSIS OF A BUSINESS IDEA

10ANALYSIS OF A BUSINESS IDEA
References
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reducing costs and expanding capabilities. CRC Press.
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11ANALYSIS OF A BUSINESS IDEA
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