Analysis of a Business Idea: A Case Study of Fast Food Business

Running head: ANALYSIS OF A BUSINESS IDEA
Analysis of a business idea:
A case study of fast food business
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1ANALYSIS OF A BUSINESS IDEA
Table of Contents
Introduction..........................................................................................................................3
Proposal of the business idea...............................................................................................3
Analysis of the business idea...............................................................................................3
Conclusion...........................................................................................................................8
References............................................................................................................................9

2ANALYSIS OF A BUSINESS IDEA
Introduction
An effective business plan is an important strategic tool for the entrepreneurs. It helps
them to focus on the particular essential steps for making the business idea succeed. However, it
assists in achieving short-term as well as long-term objectives. Fast food business is one of the
effective business ideas that help the business to gain competitive advantages in market. In the
present study, SWOT analysis, Porter's Five Forces analysis and 7p marketing are used in order
to analyze the effectiveness of the business idea.
Proposal of the business idea
With the global economy, there has been a massive change for several industries; the fast
food industry is hugely affected (Nixon et al. 2015). Franchise help is one of independent
research as well as consultant firm. The modern franchising system is believed that the system
can be helpful in managing the business. The barriers are required to entry in the market. In this
perspective, it is required to analyze the business idea with the help of tools and techniques such
as SWOT analysis, 7P marketing and Porters five forces analysis so that issues can be identified.
The strategy is generally based on the process of serving the markets. There is a combination of
local media of social media marketing programs that will be used at the every level location.
Marketing of local store is developed in a particular process and set up with the activities that
make the procedure helpful. Hence, executing the concept is considered as the most vital
component. Hence, executing the concept is considered as important for the market.
Analysis of the business idea
The SWOT analysis would be helpful to analyze the business idea.

3ANALYSIS OF A BUSINESS IDEA
Strengths: Luo and Toubia (2015) stated that saving money is one of the main strengths
followed by the organization. It becomes popular with less financial endowed members of
society. The offerings are helpful to appeal in the process. On the other hand, it helps to save
time. The fast food becomes popular as time is saved in the process.
Weakness: A similar item as if value line has been introduced that concerns about food.
The commodity fast food centre has faced several challenges in this segment.
Opportunity: Martins, Rindova, and Greenbaum (2015) mentioned that the international
sales are developed by fast food sector. The organizations are getting workable plans in the
process. It indicates there is chance of getting plans. However, it offers great scopes to find the
profitable ways for business. Various business have specialization on the process of making fast
deliveries during maintenance of quality.
Threat: It becomes important to focus on the segment such as media for portraying it.
While fast food is related to unhealthy meals.
7p marketing:
The 7ps marketing mix is one of the most important marketing tools that were previously
limited to 4p marketing tool. In addition, the 7p marketing tool is a marketing strategy. It is used
across world in order to derive the marketing strategy for gaining successful marketing tools. It is
utilized for comparing marketing strategy of two competitive companies in the same market in
order to identify the opportunities for enhancement in marketing strategy for achieving
marketing advantage in comparison to the competitor (Lassen et al. 2016). The seven P of the 7p
marketing model is known as Product. It should fit the task customers want it for and should be
what customers are expecting to get.