Analysis of Subway: Strategy And The Global Competitive Environment

Analysis of Subway 0
Strategy And The Global Competitive
Environment
Danika Danny

Analysis of Subway 1
Executive Summary
The report will provide a detail discussion of the strategic marketing tools that help Subway
in analyzing in a competitive position in Trinidad and Tobago. It will cover the analysis of
the external factors that describe the factors which influence the brand image of the company
and further describes the strength and the weakness of the company. It covers Porter's five
forces to describe the competitive advantage in Trinidad and Tobago.

Analysis of Subway 2
Contents
Executive Summary...................................................................................................................1
Introduction................................................................................................................................3
The PESTLE analysis of Subway..............................................................................................4
A SWOT analysis of Subway....................................................................................................6
Strengths of Subway..............................................................................................................6
Weakness of Subway.............................................................................................................7
Opportunities for Subway......................................................................................................7
Threats of subway..................................................................................................................8
Five Forces of Subway...............................................................................................................8
Conclusion................................................................................................................................10
Recommendations....................................................................................................................11
References................................................................................................................................12
Appendices...............................................................................................................................14
SWOT Analysis...................................................................................................................14
Five forces of Subway..........................................................................................................15

Analysis of Subway 3
Introduction
Strategic analysis refers to the inquiry of the internal and the outward environment in which
the business operates. It helps the company to undertake effective strategic planning by
considering the opportunities and the threats in the external and the internal environment. It
guides the actions of the organization and helps in sustaining the competitive advantage of
the organization. The further paragraphs will provide a deep insight into the external factors
affecting the Subway brand (Mullins et al, 2013).
Subway is an American fast food restaurant chain which was opened in the year 1965 and is
well recognized for submarine sandwiches and salads. It is the second leading fast food chain
in the Trinidad and Tobago. It promotes the advertisement to eating fresh and always uses the
freshly baked ingredients for its products. It provides the opportunity to the customers to
customize their sandwiches and focuses on delivering value to the customers. The first
restaurant of Subway was formed in the year 1992 at Trinidad and Tobago. It is the second
largest quick serving restaurant in Trinidad and Tobago and consists of 43 restaurants in
Trinidad and 3 in Tobago. Subway provides food that is tasty and healthy (Subway, 2018).
The company adopts franchise methods and generates higher revenue. It is currently
operating in 113 countries with approximately 45000 stores. Due to the adoption of the
franchise method, it becomes imperative for the company to make the strategic planning
considering the external factors of the different countries to sustain the competitive advantage
and deliver value to the customers. Strategic analysis of Subway will include the analysis of
the external factors that affect the company, its threats, and opportunities, Porter's generic
strategy to analyze the changes in the dynamics in which the business operates (Subway,
2018)