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Analysis of Ansell Limited Business Management PDF

   

Added on  2021-06-18

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Running Head: ANALYSIS OF ANSELL LIMITED BUSINESS MANAGEMENT 1.Analysis of Ansell Limited Business ManagementNameInstitution
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ANALYSIS OF ANSELL LIMITED BUSINESS MANAGEMENT 2.Contents1.0 Introduction...........................................................................................................................................42.0 Industry business Description................................................................................................................43. Company Description..............................................................................................................................53.1 Type of business................................................................................................................................53.2 Legal Structure of Ansell Company....................................................................................................63.3 Ansell Company History/Mission/Vision/Objectives.........................................................................63.4 Company principles and ownership structure...................................................................................74.0 Ansell Limited Product of Service Factors..............................................................................................84.1 Product of Service Analysis................................................................................................................84.2 Ansell Customer and Demand Analysis..............................................................................................94.3. Ansell Competitive situation...........................................................................................................105.0 Ansell Limited Environmental Factors.................................................................................................115.1 Host country Business climate.........................................................................................................115.2 Ansell Limited SWOT Analyses.........................................................................................................125.3 Government Constraints/incentives................................................................................................135.4 Law/ Regulation/Administration......................................................................................................146.0 Ansell limited Business Strategies........................................................................................................166.1 Product/service positioning.............................................................................................................166.2 Ansell Limited Pricing Strategy........................................................................................................166.3 Ansell limited Distribution/ logistics................................................................................................176.4 promotion and advertising Strategy................................................................................................176.5 Ansell Limited Estimated sales/sales mix.........................................................................................186.6 Product and service strategies.........................................................................................................197.0 Ansell Financial planning.....................................................................................................................197.1 Ansell Cash flow Analysis.................................................................................................................197.2 projected profit and loss statement................................................................................................207.3 other financial statements...............................................................................................................208.0 Management considerations...............................................................................................................208.1 Personnel/sales factors....................................................................................................................208.2 Business Advisers.............................................................................................................................218.3 Contingency Plans............................................................................................................................21
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ANALYSIS OF ANSELL LIMITED BUSINESS MANAGEMENT 3.Conclusions................................................................................................................................................22Appendices................................................................................................................................................24References.................................................................................................................................................26
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ANALYSIS OF ANSELL LIMITED BUSINESS MANAGEMENT 4.Executive SummaryInternational business management requires a broad understanding of the global businessenvironment. For any company to be successful in their strategy to expand their businessesinternationally there is a need to understand the international business environments. However,one cannot venture into the international business without establishing his or her current businessstrategies to achieve optimum efficiency and competitiveness in the markets they operate. Thisreport has provided a case analysis of the Ansell Limited Company based in Australia. Thereport has provided a description and understanding of the company nature of business and thecurrent business strategies employed by the company to achieve her strategic goals andobjectives. The report has also provided an understanding of the Australian businessenvironment in a bid to understand the ease of doing business in the country compared to othercountries. The report ends by providing an understanding of the various managementconsiderations which have been developed by the company management in a bid to achievefuture strategic goals through contingency planning.2.0 Industry business DescriptionThe rapid growth of industrial and manufacturing businesses or activities have increasedthe need for safety and protection solutions. On a daily basis globally, people are exposed tovarious risks which require protection and safety measures. Therefore the manufacturing industryof protective solutions has immensely grown in the recent past as the countries and businessescontinue to seek or work to create a safer and protected world (Badhani et al., 2015). Accordingto a market data report conducted by the Market Business Insider on 4th of August 2017, the
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ANALYSIS OF ANSELL LIMITED BUSINESS MANAGEMENT 5.global protective gloves industry or market was estimated to have reached USD 8.69 in 2017 andprojected to reach USD 11.26 billion in terms of profit margin by the year 2022. The mainplayers in the industry or market include companies such as 3M Company; Ansell LimitedCompany, Kossan, Hartalega Company, Latex, Bull Gloves, Cordova Safety Company amongother international companies. The industry is expected to growth at 12.8 growth rate. Thegrowth of the manufacturing industry for safety and protection solutions has grown due to thecontinued efforts by business regulatory authorities which require compliance with health andsafety regulations (Agarwal & Ansell, 2016). Ansell Company has been one of the top leadingmanufacturer and provider of protective solutions globally. Therefore this research project aimsat providing an analysis of the company overall international strategic management.3. Company Description3.1 Type of businessAnsell Company is a leading global provider of protective solutions, and it operates anentirely as a manufacturing company. The company manufactures a wide range of protectionsolutions to meet the ever-changing individual and business needs and demands in their variousmarkets and industries (Yasuda & Ansell, 2015). The innovative company strategy guides themanufacturing activities by manufacturing advanced protection products that will solve mostchallenges for the industrial workers. In its manufacturing activities, the company operates twomain divisions including the industrial division and the health division (Ansell & Gash, 2017).Ansell industrial division is involved in the manufacturing and marketing of high-performancemulti-use protection solutions specifically for the hands, foot and body protection for a widerange of industries. On the other hand, the Ansell Health division is involved in the manufacture
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ANALYSIS OF ANSELL LIMITED BUSINESS MANAGEMENT 6.of a range of healthcare surgical and examination gloves which cover all applications. It alsomanufactures healthcare safety devices and active infection protection products.3.2 Legal Structure of Ansell CompanyAnsell Limited is a public limited company, and therefore the ownership of the companyis regarding shareholding capacity. The voting rights of the shareholders decide on the companythrough the company board of executives. The company is therefore listed on the Australia StockExchange where potential investors, as well as the existing company investors, can analyze thetrend or how their shares are trading in the share market.3.3 Ansell Company History/Mission/Vision/ObjectivesThe company started as the Dunlop Pneumatic Tyre Company of Australia in the year1899. However, in the year 1929, the company merged with the Perdrian Rubber Company abusiness move that led to the changing of its name to Dunlop Perdrian limited. In the year 2002,the company changed its name to Ansell Limited. It was founded by Eric Norman Ansell and hasits headquarters in Melbourne Australia. It is a global leader, manufacturer, and provider ofprotective solutions for both industrial and healthcare range of applications.The primary concern of the company is to protect millions of people around the worldwho depend on the company for both professional and personal lives. The company strives tocreate advanced solutions through technology and innovation that will assist in solving thechallenges of industrial workers globally. The company is guided by its vision of providing
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ANALYSIS OF ANSELL LIMITED BUSINESS MANAGEMENT 7.innovative solutions for protection and safety, well-being and peace of mind for everyoneregardless of whom they are and where they are.The primary objectives of the company are to provide protection solutions to theirmarkets and industries. The company also seeks to provide innovative solutions which will beable to address or meet the needs and demands of their customers in different industries globally.The company also aims to achieve corporate social sustainability which will contribute toenhancing its effectiveness in meeting the business, community, suppliers and environmentaldemands.3.4 Company principles and ownership structureFor the company to achieve its set goals and objectives, it must act or operate withinspecific policies which will make them unique from their competitors in the industry. Thecompany, therefore, operates under the principle of corporate social sustainability where it seeksto meet the demands of the company stakeholders, environmental conservation, and community-based activities to promote social and economic development (Choi & Choi, 2015). Thecompany also operates under the principle of diversity and inclusion by serving the interest of allcustomer groups no matter who they are or even where they are. Its policy of protection ofhuman rights has played a vital role in meeting the demands of their customers from variousmarkets and industries. Its service provision strategy is guided by the company principle toprovide quality protection services globally. The company also has a guiding principle ofcompliance with the UK legislation of Modern Slavery Act.The ownership of the company is divided into two based on data provided by theAustralian Stock Exchange. The company is owned by both owned by institutions as well as by
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ANALYSIS OF ANSELL LIMITED BUSINESS MANAGEMENT 8.the general public. The general public owns 41.01 percent of the company and therefore givingthe retail investors collective power in influencing the decisions of the company and especiallyon the significant policy decisions. Secondly the different institutions own 54.59 percent of thecompany shares and form the largest ownership group of the company. This exposes thecompany into the risk of volatile stock price movement if the institutions block the potentialtraders during open markets. There company also has insider ownership from variousstakeholders in the company of 0.40 percent which means that the company has a level ofshareholder alignment since the insider owners of the company choose the projects with higherreturns on investment (Jaeger, 2016). However their voting power is limited compared to that ofinstitutional owners as well as the general public. For their decisions to be implemented there is aneed to develop a consensus with the other owners of the company especially in matters relatingto policy implementation in the company.4.0 Ansell Limited Product of Service Factors4.1 Product of Service AnalysisThe company seeks to achieve economies of scale in their operations implying that thereis need to venture and develop new growth strategies. One of the regions where the company hasnot ventured into or diversified their operations is the African continent. Despite havingestablished itself in the region, there is a lot of growth opportunities in the gloves protection andmanufacturing industry. This plan therefore aims at developing entry strategies for the companyinto the East African market. The gloves protective industry in the region is not efficiently run bythe existing companies and demand for quality protective industrial and medical protectiondevices has continued to rise (Wyatt et al., 2016). The main company in the region supplying the
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