Analysis of Borrego Solar Company

ANALYSIS OF BORREGO
SOLAR COMPANY
Name of Student
Name of University

OVERVIEW OF BORREGO SOLAR
 The domestic company in U.S. is Borrego (SolarKlein &
Coffey, 2018).
 Company produce commercial power from renewable
sources.
 Growth of Borrego Solar in the year 2016 is 76%(Borrego
Solar, 2019).

OVERVIEW OF THE PRIMARY
INDUSTRY
 The company belongs to the solar power generation industry
which generate power from renewable resources (Twidell & Weir,
2015).
 The industry help the environment to remain green.
 Mainly allow the people to get power service at a more cheaper
rate.

MARKET OVERVIEW
 Australia market is one of the developed market that can
chosen by Borrego to enter for increasing its production
 The contribution of the renewable sources of energy is 49%
to the total production of power within the year 2030 (De
Sisternes, Jenkins & Botterud, 2016).

ANALYSIS OF PORTER’S FIVE
FORCES OR DOMESTIC COUNTRY
 Competitive Rivalry- 17% of electricity generation was from renewable energy
sources and the competition is less.
 Supplier power- The source of raw materials is natural and hence do not depend on
the supplier.
 Buyer Power- Huge demand due to less price.
 Substitution threat- The substitution threat is high because power is generated from
many other sources in large quantity.
 New entry threat- The U.S market is a developed market and the business to enter
the market is not easy

PORTER’S FIVE FORCES FOR THE
INDUSTRY TO ENTER DEVELOPED
MARKET.
 As it a developed market and there is 16 MW power generation from
the other sources in that country. Therefore the industry will have
many competitors
 There many potential supplier in the market of Australia that can
provide them product and services.
 The industry have many buyers as they offer their product and
services at a very minimal cost.
 Though there are many industry that produces and generate power but
these industry generate power with the help of renewable source that
do not affect the environment.
 The major threat of substitution of Australia’s solar power generation
include Jemena, CitiPower and Powercor Australia, AusGrid, The
Endeavour Centre, Horizon Power, Western Power, , Aurora Solar
Inc., SA Power Networks, Essential Energy and Ergon and many
more.(Anderson & Sutherland, 2015).