ANALYSIS OF CHANGE MANAGEMENT CASE STUDY.

Running head: ANALYSIS OF CHANGE MANAGEMENT CASE STUDY
ANALYSIS OF CHANGE MANAGEMENT CASE STUDY
Name of the Student
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1ANALYSIS OF CHANGE MANAGEMENT CASE STUDY
Table of Contents
Introduction......................................................................................................................................2
Analysis and evaluation of the situation..........................................................................................2
Need for the change.........................................................................................................................4
Impact on the organizational culture...............................................................................................5
Effectiveness of the leadership techniques and styles used by leaders...........................................5
Two initiatives to improve implementation of the strategy.............................................................6
Use of different leadership style for different situations.................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

2ANALYSIS OF CHANGE MANAGEMENT CASE STUDY
Introduction
Leadership can be defined as the capacity of the management of an organization of
setting and achieving the challenging goals. The decisive and fast actions that are developed by
the organizations in any particular situation are based on the inspiration that is provided by the
leaders. Leadership is also the capability of an individual to convert the vision into reality or
actions that can be implemented. The leaders of an organization have the responsibility to
develop a vision for the firm and the employees so that they are able to accomplish the set goals
and objectives (Asamani et al. 2016).
Flight Centre Limited has gained the position of largest travel agency based organization
in the world that mainly operates greater than 30 brands and some corporate or wholesale
businesses as well. In the year 2015 the organization had gained record revenue of 256.5 million
Australian Dollars. The company had been able to maintain its annual growth since the start of
operations in the industry. The report will be based on the analysis of the situation that has been
formed in Flight Centre and the issues that are faced by the leader as well. The initiatives can be
implemented by the firm in order to develop the implementation of strategy will also be
discussed in the report (Choi, Kim and Kang 2017).
Analysis and evaluation of the situation
The most significant part of the operations that have been developed by Flight Centre is
the contribution that has been provided by Graham Skroo Turner who had held the position of
CEO throughout the operations of the company. The understanding that Turner had been able to
develop about human nature has been a vital part of the leadership quality of the CEO. The

3ANALYSIS OF CHANGE MANAGEMENT CASE STUDY
strategies that have been applied by the leader are also based on the philosophical and the
conceptual underpinnings that have been gained by him. Turner has been an innovator and has
developed the operations of Flight Centre based on ideas (Fiaz, Su and Saqib 2017).
He had made some wise decisions of exploring new countries and markets and had
implemented experimentations based on various aspects of the organization. The performances
of employees have been monitored in different operations of the company. The strategy that had
been implemented by the organization was based on its people and Flight Centre has always
provided the highest levels of importance to the employees. The suggestions and opinions
provided by the staff have been taken into consideration and an egalitarian culture has been
developed. Innovation has always been the most significant part of the development of
operations of Flight Centre in the industry (Golmoradi and Ardabili 2016).
The business model of Flight Centre was also based on high levels of staff ownership.
The discounted flight rates were a major part of the strategy that had been implemented by Flight
Centre in its operations. The slogan that has been formed by Flight Centre is “Lowest Airfare
Guarantee”. The organic growth of Flight Centre has been able to support the operations of the
firm and its revenues as well. The expansion of Flight Centre in the student and corporate travel
has been a positive part of the operations of the firm. The major challenges that have been faced
by the organization are related to natural disasters and the global financial crisis as well (Holten
and Brenner 2015).
The collapse of Anset airlines in Australia and its liquidation has been able to affect the
profitability of the organization. The levels of customer loyalty in the organization have also
reduced due to crisis that has taken place on a global basis. The company has faced issues