Morrison's Expansion into China

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Added on 2020/01/07

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This assignment examines Morrison's proposed expansion into the Chinese market. Students must analyze various aspects of China's business environment, including its legal system, culture, consumer behavior, and marketing channels. The 12C Model is applied to assess key factors impacting Morrison's success in China. The assignment requires students to evaluate potential challenges and opportunities for Morrison and propose a suitable marketing strategy tailored to the Chinese market.

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Morrison's Expansion into China

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