Analysis of Go-Jek Partnership with Carousell

Running head: ANALYSIS OF GO-JEK PARTNERSHIP WITH CAROUSELL
ANALYSIS OF GO-JEK PARTNERSHIP WITH CAROUSELL
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1ANALYSIS OF GO-JEK PARTNERSHIP WITH CAROUSEL
Executive Summary
The report is focused towards analyzing the case study concerning the recent partnership of
Gojek Singapore, a ride hailing and logistics oriented service and Carousell, a customer-to-
customer web selling platform. The partnership allows user to avail extra discounts on Gojek
services if they use the Carousell application. The companies are introduced and their specific
details are provided. Moving forward the growth strategies, the generic Porter’s strategies,
sources of cost advantage and strategic positioning of the company are given. The implication
point towards better business prospects concerning the partnership. The partnership and the
factors that can govern its performance in the future have been essentially analyzed.

2ANALYSIS OF GO-JEK PARTNERSHIP WITH CAROUSEL
Table of Contents
Introduction..................................................................................................................................3
Stable Growth Strategy................................................................................................................3
Porter Generic Strategies.............................................................................................................4
Sources of Cost Advantage..........................................................................................................6
Strategic Positioning of Gojek.....................................................................................................7
Conclusion...................................................................................................................................8
Recommendation.........................................................................................................................8

3ANALYSIS OF GO-JEK PARTNERSHIP WITH CAROUSEL
Introduction
The focus of this report is the essential analysis of the partnership between GO-JEK and
Carousel and finding how the partnership could result in greater benefit for Gojek. The focus is
towards justification of the aspects that can contribute towards better benefits to be derived from
the partnership. The strategic factors that can tend to affect the organization are also discussed
through this study. Gojek is a ride sharing company established in Indonesia. The company
offers services that connects potential business customers with the motorbike taxis that help them
with the logistics requirements of their businesses. Gojek’s Singapore business division is the
focus of the report. Recently a partnership agreement was reached between Gojek and Carousell,
a company that is one of the most popular online market for consumer-to-consumer buying and
selling in the country. As per the partnership agreement users of the Carousell app can download
the Gojek app by clicking on a link and avail extra 3 Singapore Dollar ride voucher above the
already provided two 5 Singapore Dollar vouchers offered to the new customers of GOJEK
(Kim et al. 2019). The vouchers will be provided within 24 hours of downloading the app of
GOJEK. The potential of the partnership to develop stronger business relationships between the
two companies need to be discussed through proper analysis.
Stable Growth Strategy
GOJEK has taken a significant growth strategy and this can result in the greater future
benefits for the organization. However, the short term and long term goals that the organization
intends to realize through this need to be effectively set and justified subsequently (Anderson
2016). The stable growth strategy for the organization requires that GOJEK keeps on with the
partnership and focuses on further improving the product offerings. In order to achieve long
standing benefits from the partnership, Gojek would need to optimize its product positioning
from time to time. The global head of the organization is right in the strategic focus of reaching
more customers by partnering with companies and websites that are regularly visited by a large
number of consumers. A stable growth strategy will require Gojek to provide better offers from
time to time and additional benefits to the customers occasionally. As an initial offer the
partnership deal between the two companies can greatly influence the buyers. This will result in
more people incline to buy the services of Gojek.