Analysis of IKEA

Analysis of IKEA

Cover Content
 Introduction
 Overview of the company and current operating position
 Review of company’s international competitive strategy
 Existing organisational design structure and control issues
 Entry strategies used to enter other regions/countries
 Operational control, production and distribution/supply chain
management
 Management of Human Resources across borders
 Identify key issues or opportunities for management
 Recommendations to management for improvement
 Conclusion
 References

Executive summary
The purpose of this business report is to perform the
analysis of Ikea that has expanded its operations
across borders into foreign market. Analysis is done
by taking into consideration overview of the company
current operating position, by reviewing of company
international competitive and entry strategies used to
enter other countries.

Introduction
IKEA is one of the privately held international home
product retailer who deals in selling accessories,
flat pack furniture, bathroom and kitchen items in
their retail stores all around the world.