International Marketing: Strategies and Approaches

International marketing

Table of Contents
 Introduction
 LO3 Investigate how elements of the marketing plan can be adapted or standardised across
international markets.
 LO4 Demonstrate an understanding of how to organise and evaluate international
marketing efforts (multinational, global, transnational, meta-national, etc.)
Conclusion
 References

Introduction
 International marketing is define as the special branch of marketing which is deals
with marketing at global level.
 This strategy is used by organization to expand their business at global level. For
understand the concept of international marketing IKEA has been taken This
organization is based on Netherlands it is Swedish company which deals in selling
furniture, home accessories and kitchen product to their customer.
 In this report the scope and importance of international marketing the strategies and
method through which personal enter into the global market has been define in
specific manner.

About IKEA
IKEA is Swedish origin firm that provides with their customers with designs along with
sells ready to assemble furniture, home accessories and kitchen appliances. The firm
deliver their services worldwide and had revenue of €41.3 billion in the financial year
2019.
Their vision is to create a better life for many people and their idea is to render wide
range of functional and well-designed home furnishing products at reasonable prices
which enables them to capture huge market shares.
The international marketing approach that is being used by IKEA centralised approach is
being utilised by them along with they opt for direct exporting strategy or entering
within the international market.