Analysis of Information Technology Infrastructure - PDF

Analysis of
Information
technology
infrastructure and e-
commerce

Table of Contents
INTRODUCTION...........................................................................................................................1
b)Information technology and infrastructure...............................................................................1
b)Information technology infrastructure .....................................................................................4
c)I.T infrastructure advanced Farmer Trading's E-business strategies........................................4
Information infrastructure has enabled e-business model's performance....................................5
d) Farmer Trading company effectively utilized E-commerce in their marketing and
advertising....................................................................................................................................5
IT infrastructure has affected e-commerce transactions, online services and purchases.............6
CONCLUSION................................................................................................................................6

INTRODUCTION
Information technology is the use of any computers, networking, storage and other
physical devices, infrastructure and processes to create, process, store secure and exchange all
forms of electronic data. It helps business organization as well as individuals in their operations
and entertainment technology (Alsaad and et.al, 2018). It is very important for organization to
make changes in the global market which is far faster than usually do. To understand about
information technology and infrastructure Farmer Trading Company has been taken that used
information technology infrastructure or the purpose of influencing customers. The main object
of such organization is to make work easy and effective by using information technology and
infrastructure. The report discusses Business model, information technology infrastructure, E-
business strategies, E- business model performance, E- commerce marketing & advertising etc.
b)Information technology and infrastructure
Information technology is the study, design, development, support and management, and
implementation of technology that attracts people to the purpose of running a business
smoothly according to company expert. Information technology infrastructure consider as set of
information technology components that are basis of of IT service, typically physically
components but also different software and network components that helps business organization
to run a business effectively (Stein, Taskaeva and Chibisova, 2016).
Business model: This is a strategy which is used by organization to know their
competitors, value of business, revenues, operations etc. that helps make plans accordingly. It is
important for company to focus on different needs of business organization and maintain the
productivity. Farmer Trading company uses Business canvas model for the purpose of make
successful business by using information technology.
Key Partners
 Employee
s
 Customers
 Retailers
 Share
holders
Key activities
Selling agriculture
related goods and
services.
Building
relationship with
suppliers and
Value proposition
 It provides
all natural
ingredients
and health
related
benefits to
Customer
relationship
 Websit
es.
 Social
media.
 Feedba
Customer
segment
 Focus on
customer's
taste.
 Customers
/ buyers in
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 Suppliers
 Clients
 Manufactu
rer
 Marketer
customers.
Packaging
development.
Product
development and
naming.
Marketing and
branding of
products.
customers.
 Farm to
table
artisanal
branding.
 Platform to
connect with
business
people as
well as
customers.
ck
reports.
 Contac
t with
custom
ers.
mid
market
departmen
tal store.
 Workers
in
departmen
tal store.
 People are
involves
in other
business
establishm
ent.
Key resources
 Investors
 Computers
 Barcode
reader
 Smartphon
es
Channels
 Websit
es
 Face
book
pages
 Twitter
 Instagr
am
 You
tube
 Google
play
store
Cost structure
 Marketing cost
 Internet service provider
 Employees payroll
 Tech platform cost
Revenue Streams
 Selling of products.
 Marketing and advertisement.
 Retailing pricing strategy.
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Key partners: This defines partners within organization who helps to run a business
effectively. Such as Farmer Trading company has number of employees, suppliers, retailers,
manufacturer and marketers who helps to run a business successfully. All are using information
technology infrastructure to attracts customers and provide products easily.
Key Activities: This means activities which is run by organization for developing a
business by using information technology. The marketer and manager of Farmer trading
company sales their agriculture products at retailing prices. They builds relationship with
customers and suppliers for the purpose of increasing sales of business organization.
Value Propositions: Farmer Trading company provides agricultural products that
suitable for customers taste that helps to create value propositions.
Customer relationship: Farmer Trading company understand customer's query and
solve their problems such as growing healthy and professional culture that helps to maintain
relationship between customer and employers (Zamani and Giaglis, 2018).
Customer segment: Farmer Trading's management classify the customers such as 5 to
65 years old people, loving with agricultural product, socially aware and trust on such brand.
Key resources: Investors, Computers, Barcode reader, Smartphones are consider as key
resources of Farmer trading company. They uses information technology infrastructure to
enhance the selling activities of company.
Channels: Farmer Trading company is using different channel to reach near by
customers that are social media, twitter, websites, Instagram, twitter and you tube that helps to
aware people about its product and increase business performance.
Cost Structure: The management of Farmer Trading Company set a cost for their
business as they are using information technology infrastructure. It consume very less cost for
marketing because of information technology that cheaper than other. The cost structure of
selected company is defines as:
Marketing activities 2000
Internet service provider 1000
Selling and Distribution 20000
Employees payroll 50000
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Revenue stream: This organization is earning revenues by performing business activities
such as selling the agricultural products and online delivery. Management of Farmer Trading
company is selling products direct to consumers, by using online retailers, wholesale to physical
retailers that attracts customers and maintain the productivity.
Therefore, by using this model an Farmer trading company maintain extensive presence
on face book, twitter, Instagram, social media and you tube that closely integrates its social
strategy in marketing channel. It gives more advantages to such organization as it is using Omni
channel content strategy for the purpose of improving their customer experience. Its main
competitors are Metlife, ASDA, Sainsbury etc. Above mentioned marketing strategy are helpful
for organization aware about product and services and increase sale of such company.
b)Information technology infrastructure
The impacts of information technology on e-commerce is faster than ever such as it is
helping customers to track their orders and find the product in the best best deal etc. Farmer
Trading company is using Pervasive Automation and RFID information technology
infrastructure that helps to attracts customers and gives competitive advantages in market. By
using pervasive automation it reduces operator workload because it is controlled by robotics
through terminal and hyper precision. With the help of RFID technology manager of Farmer
Trading company set a foundation for traceability. This sensor provide information that can be
associated with farming yield. These information technology infrastructure impact on e-
commerce capability in term of e-business and e- marketing strategies such as work load of
employees is reduced, employees completed their work in short period by coordinating with staff
(Yang, Shi and Yan, 2016). E-marketing strategy such as you tube, social media and websites are
cost and time effective strategy that helps organization to enhance business activities in e-
commerce. By using information technology infrastructure Farmer Trading Company is selling
variety of products in which are made of natural ingredients and provide safety or good health to
customers that increases capability of such organization. Moreover, it uses pay pal, credit cards
and other online payment system with the help of information technology that influences
customers.
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c)I.T infrastructure advanced Farmer Trading's E-business strategies
From the above discussion it has been analysed that information technology
infrastructure aided and advanced e- business marketing strategies. Such as by using advance
technology such company is getting new opportunities for business customers are increasing.
Information infrastructure has enabled e-business model's performance
In competitive market business concern has dream to expand their business by beating
the competition. For this they need to adopt knew technologies that helps to attracts customers
and make easy operations within business organizations. Information technology infrastructure is
a major technical changes that attracts customers and helps to improve the business performance.
It helps organization to improve the profitability by using new technology and maintain the
productivity. Such as Management of Farmer Trading Company is using social media, and other
resources for marketing that helps in reduction of cost, it gives assets returns by providing
attractive infrastructure of business organization and increase profits or inventory turnover by
selling the variety of products and services. Moreover, it generate higher revenues by selling the
number of products and services in different locations. Thus, Farmer Trading company is
improving its profitability by focusing on information infrastructure (Borena and Negash, 2016).
For instance, Farmer Trading Company has decided to increase their sale 25% by 2020. It
build some marketing strategy that helps to communicate with customer and suppliers instantly.
In that case it uses information technology infrastructure like social media, websites, you tube,
twitter etc. to share information also states special offer that influences customers. If customers
have any query that it provides chatbots with the help to advanced e-business marketing
strategies that increases sales of business organization. It sales it products at retail prices which
attracts customers and retain them for long term. It also develops some strategies that helps to
analysis environmental conditions to give feedback on some variables that impacts on
performance. The websites of such organization also offers number of options to share statistics
and routes with other person that increase business performance (Sigala, 2017).
d) Farmer Trading company effectively utilized E-commerce in their marketing and advertising
Farmer Trading Company is able to achieve market with the help of e-commerce such as
it focuses on unifying its branding efforts and e-commerce websites that helps to operate
business at different level. E-commerce helps such company to achieve target customers by
running a business in global market with the help of information infrastructure. Managers of
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such company make plans to deal with customers and provide them satisfactions with the help of
better quality of products. It uses online and physical delivery process for selling the products
and supply products in effective manner that influences customers. Moreover, by using
information technology it provides chatbots and feedback facility that helps to communicate
directly with customers engagement (Freathy and Calderwood, 2016).
IT infrastructure has affected e-commerce transactions, online services and purchases
IT infrastructure has affected Farmer Trading Company's e-commerce transactions such
as it gives offers to its customers purchase products online or offline as they wants and also make
payment easily with the helps of IT infrastructure. It provide facility to make payment through
online such as pay pal, credit cards, IMPS etc. It make easy purchase for customers that affects
information technology and improves company's sales. Therefore, by using e-commerce
transaction and online services business activities become easy and time saving that attracts
customers and make feel them good.
CONCLUSION
From the above discussion it can be concluded that information technology is essential
for business organization as it helps to introduce from different product and services that attracts
customers. By using information technology any organization can expand their business
activities and make easy operations. Business concerns uses different types of marketing
activities with the help of IT infrastructure that increase business activities as well as
performance of business organization. Business canvas model is used by companies to know the
competitors, customer value propositions, revenue generations, cost structure, key activities,
available resources, customer relationship and market segment that helps to gain competitive
advantages. Moreover, e-commerce helps business organization to run business digitally and
maintain customer loyalty.
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REFERENCE
Books and Journal
Alsaad, A. and et.al, 2018. What drives global B2B e-commerce usage: an analysis of the effect
of the complexity of trading system and competition pressure. Technology Analysis &
Strategic Management. 30(8). pp.980-992.
Stein, E., Taskaeva, N. and Chibisova, E., 2016. Methodological aspects of the creation of
information-and-technological complexes within the investment projects as a factor of
the urban territory development. Procedia Engineering. 165. pp.1410-1416.
Zamani, E. D. and Giaglis, G. M., 2018. With a little help from the miners: distributed ledger
technology and market disintermediation. Industrial Management & Data Systems.
118(3). pp.637-652.
Yang, Z., Shi, Y. and Yan, H., 2016. Scale, congestion, efficiency and effectiveness in e-
commerce firms. Electronic Commerce Research and Applications. 20. pp.171-182.
Sigala, M., 2017. Collaborative commerce in tourism: implications for research and
industry. Current Issues in Tourism. 20(4). pp.346-355.
Freathy, P. and Calderwood, E., 2016. Coping with change: The implications of e-commerce
adoption for Island consumers. Regional Studies. 50(5). pp.894-908.
Borena, B. and Negash, S., 2016. IT infrastructure role in the success of a banking system: The
case of limited broadband access. Information Technology for Development. 22(2).
pp.265-278.
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