Overview of E-Commerce

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OVERVIEW OF E-COMMERCE
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PART A
Question one
Key factors that will define the future of e-commerce.
It is tough to predict the future of e-commerce, but we can look at the following factors that give
a throughway to the future of e-commerce.
Marketing strategy.
This makes it possible for a customer to take continued interest in the services provided by the
company. For example, Amazon provides efficient services to customers who continue to utilize
its services in transactions (Rezanov, 55). This is because of regular advertisement regarding its
existence in various websites, increasing the awareness to the customers(Olivé, 20)
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Mobile commerce
This is another crucial point in the future of e-commerce. This includes utilizing responsive web
design to bring e-commerce in mobile devices; a similar one in a desktop will make e-commerce
more efficient. Example computer software/hardware, outfits, and home products are the most
purchased online products, financial services, retail services, and travel services are the first
service category.
Question 2
The following are the features and functionalities of an e-commerce website.
An e-commerce website is essential for running an online business. However, it is vital to have
one with all the essential features to assure success. Firstly, a shopping cart is an integral part of
an e-commerce store; this is where your end user consumers store their products to continue with
the checkup process. Secondly, an e-commerce server should have order management; an
equipped order management panel simplifies the task of merchants where one can get full
information regarding buyer cancellation/refunds/order status update and more.
The following factors should be included in decision making while selecting e-commerce
software:
One is pricing and payment, and whether you are a small business getting started or an already
established business, you need to know what you will be paying. All software will charge some
monthly fee, depending on the type of software package you get.
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Meaning of b2b exchanges and an example of one the successful business model.
Business to business exchanges is electronic market places where participants are allowed to
trade straightforwardly with a wide range of buyers and sellers across the internet.
One of the most successful models is the supplier-oriented marketplace; a market place where
there are many buyers and a few suppliers. For example, Cisco owns an online market place
which is globally known as the Cisco connection online. One of the benefits of the buyer is
access to dynamic information to support queries for buyer decision making; also, the supplier is
not prevented from accessing markets in terms of geography or native borders.
The main limitation is the uncertainty; the high level of uncertainty is causing widespread
anxiety among executives.
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How e-commerce and internet have impacted on the five forces of industry
competitiveness.
Internet and e-commerce have significantly impacted on the five forces of industry
competitiveness. Firstly, focusing on the improved technology, the enablement of business to e-
business the five forces of competitiveness are significantly affected. As the information
accessibility is increased, the bargaining powers of both the suppliers and customers increase,
and thus, the information gap is narrowed. This results in lower bargaining power for the firm
and may lead to lower profits.
Internet and e-commerce web development increase the dynamic nature of industrial structure .e-
business models increases easier entry into the industry. Companies may choose to outsource to
other firms in the value chain rather than perform most activities in-house. This makes
management for new entrants easy, and thus the threat of new entrants may go up.
Implications of cloud printing for e-commerce.
Cloud printing has reduced the cost incurred in building and running websites because the
required software and hardware infrastructure can be licensed as a service from cloud service
providers at a smaller amount for purchasing these services as products.
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