Analysis of Kodak Case

Analysis of Kodak Case
The innovation or emergence of digital technology has made the organisations to step into the
world of digital technology for building the market stake. The innovation and dynamic
changes in the digital technology made Kodak to adopt the changes that took place in the
market so that it can meet the competition in the market. This is mainly done to have market
share and growth in the market with the innovation of new products and services with the
adoption of new technologies. Kodak has started its business with the invention of the dry
plate process in 1879 that was coated with dry photographic plates. The plates have created a
huge change in the market and made it to earn profits (Kodama, 2018). With the changes in
the market, the organisation introduced paper roll and coloured films in the year of 1935 that
has created high turnover in 1970 and also brought various new competitor for it. The launch
of the new camera made the organisation to step into the business of photography by
acquiring the sterling drug Inc. The focus of the organisation is to make the things easy and
possible for the consumer so that they get attracted to it. This can be done with the effective
management policies of the company. Kodak was first undertaken by the George Eastman
who has made the company to have stake in the American market. After the death of
Eastman, the company was under the role of George Fisher, who made the company to work
under the pharmaceutical due to innovation and growth in the sector of digital technology.
Due to this, the company was under the huge debt and financial crisis, this made them to have
money from the outside. The investment was in the various emerging markets like China that
create huge loss to the organisation (Wang, et. al., 2018).
The loss was covered by the Danie Carp, new CEO of the company as he made the
organisation to enter into the market of radiography. The loss under the invigilance of Fisher
was very high as investment was made in the field of health-related businesses that made
them to have high cost. This cost reduced it share price in the market and made it to face huge
loss. The price value of the company was also decreased and made the company to have huge
financial loss. The company was highest cost manufacturer with the production of digital
products that made it to loss hundred of millions in year. This made the organisation to face
issues in the restructuring of the business as elimination of 19000 jobs took place due to high
loss. This also made the cut of $1 billion from annual budget or cost. The failure of the
company took place in the creation of digital customers base. This made it difficult to meet
the competition in the market. With the emergence of Carp, the organisation had it tie up with