Analysis of Market Research Essay - SOUL CHAIN
12 Pages3634 Words44 Views
Added on 2020-07-23
Analysis of Market Research Essay - SOUL CHAIN
Added on 2020-07-23
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Marketing Research
EXECUTIVE SUMMARYMarketing is significant business functions that is created, keep and satisfy the customers.Every business enterprise performs market research to gain information about its potentialcustomers and their requirements. This aids organisation to develop effective marketingstrategies to achieve the business objectives. Present report is based on analysis of marketresearch of SOUL CHAIN which is online food delivery service provider. Present marketanalysis has provided understanding that start ups have achieved growth in business. SOULCHAIN is actually a B2C that is business to customer's organization. Findings of report hasprovided understanding that company needs to expand their business in America as internationalmarket as they will get various opportunities to achieve growth and success in businessoperations.
Table of ContentsINTRODUCTION...........................................................................................................................1Brief overview of firm and its local strategy..............................................................................1Analysis of potential international markets.................................................................................4An analysis of potential market entry modes..............................................................................5Recommendations for international marketing strategies in those market/s .............................7CONCLUSION................................................................................................................................7
INTRODUCTIONMarketing is one of the most important part to for increase number of customer. In thisreport is to be focus on distinctive information which is used to identify and determination ofmarketing opportunities. This report is based on SOUL CHAIN organisation. The companybasically located in United Kingdom and provide different kind of services in three function isspeed, quality and integrity. Further, there are various important elements of marketing havebeen discussed in context of organization. A brief introduction of SOUL CHAIN and presentlocal marketing strategy in UK is also determined by analysing its marketing mix along withsegmentation, target markets and positioning of business. Further, analysis of potentialinternational markets is also done by using secondary research method and determined thepotential market modes for organization. Brief overview of firm and its local strategyHeadquartered in UK, SOUL CHAIN is identified as British start up success story thatdirectly employs over 300 people. The company is online food delivery organization that makesmoney by charging customers a fee per order. Presently they have secured around 200 million offinancial resources which help them in growing at home and international scale. This fundingwill also use by the organization to make improvements in technology for their restaurantpartners and drivers. This organisation is to be focus on multi cavity and single cavity modelmust be used to improve overall conditions. Their mission is to bring together the world's bestfast quality services is to be provided and run for the long period. SOUL CHAIN mainlyconsiders the customer satisfaction as key to business success. Their mainly strength is their quality, convenience and transparency is their forefront.SOUL CHAIN is actually a B2C that is business to customer's organization. Some of its majorcompetitors are not much in market. Further, marketing mix of company is analysed to gainunderstanding about the opportunities of organization to expand its business in internationalmarket. Product: SOUL CHAIN ensures about quality of work or hassle of travelling and priorplanning. Brand mainly delivers the ordered food directly to the consumers. Theobjectives behind this is to provide fast and quality delivery services. It has used thetechnology as major sources of business operation. Company is interconnected with1
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