Marketing Plan for KFC: Issues, Marketing Mix, B2B vs B2C, International vs Domestic Marketing

TASK 2

A MARKETING PLAN
The issues identified in the marketing analysis of KFC are:
KFC is highly depended on fast food marketing.
The organization can introduce better vegetarian
products.
The company has social impact from consumer groups on
health related issues.

The marketing mix in marketing
products and services
PRODUCT PRICE PLACE PROMOTION
“Kids' Burger Meal”
which should target
on child’s taste such
as sweet taste, low
chilly and salt, nice
colours, attractive
carvings etc.
KFC has done the
survey and researches
on this product.
Which results into
setting of product’s
prices to target family
as well.
KFC should focus on
the branches in Hyper
and Supermarkets as
well as convenient
stores at prominent
locations within the
store.
For children, KFC
should conduct the
promotion campaign
with the Disney Walt
cartoon characters and
music. Also, outdoor
promotions which
should target kid
schools and day care
centres can also prove
effective and fruitful.