Analysis of Marketing Capabilities Report 2022

Running head: ANALYSIS OF MARKETING CAPABILITIES
ANALYSIS OF MARKETING CAPABILITIES
Name of the Student
Name of the University
Author Note

ANALYSIS OF MARKETING CAPABILITIES1
Introduction
The case study that has been taken into consideration for analysis in the report is mainly
based on the marketing capabilities that can have an impact on international marketing activities.
The major points that have been discussed by the authors will be analyzed in the report in detail.
The opinions related to the article will also be provided in the report. The link that has been
developed between arguments of the authors and the lessons in the unit will be analyzed in the
report in detail (Morgan, Feng & Whitler, 2018).
Main points and arguments of the authors
The major points that have been raised by the authors are mainly based on the ways by
which marketing capabilities can influence the international marketing based activities. The
increase that has taken place in research related to development and implementation of
marketing capabilities has been discussed and analyzed in the article in detail (Morgan, Feng &
Whitler, 2018). The international marketing based literature has also been able to depict the
growth that has taken place in research related to this aspect. The review of the studies related to
marketing based capabilities have been based on the influential journals that have been
developed by the authors. The interviews provided by different experts have also been taken into
consideration for the purpose of understanding the topic of the article in a detailed manner
(Morgan, Feng & Whitler, 2018).
Your opinion of the article
According to me the article has been successful in analyzing the issues related to
marketing capabilities in the process of international marketing. The concept based on
capabilities in the literature of marketing has been analyzed in the article in detail. The