This paper focuses on the concept of critical thinking and innovation in an organizational setting, with a case study of Telstra. It discusses the key ingredients for success, challenges of critical thinking, and spot innovation in action.
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Running head:ANALYSIS OF PERSONAL AND ORGANIZATIONAL STYLES Analysis of personal and organizational styles Name of the Student Name of the University Author Note:
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1ANALYSIS OF PERSONAL AND ORGANIZATIONAL STYLES Executive Summary The main objective of this paper is to focus on the concept of critical thinking and innovation in an organizational setting. The organization which will be analyzed in this paper is Telstra as this organization is maintaining a great market reputation over the years due to the application of critical thinking and innovation.This report will be having numerous segments and each of the segments will be having its own significance to find the reliability of the paper. The key ingredients which are responsible for the success of this telecommunication organization over the years will be discussed in a descriptive manner in the paper.The challenges of critical thinking for an organization will be also conferred in the paper. The spot innovation which is currently under development in this organization will be also revealed in the paper as well. This report with conclude with a personal reflection part based on the lesson learned from this assignment and its application.
2ANALYSIS OF PERSONAL AND ORGANIZATIONAL STYLES Table of Contents Introduction..................................................................................................................................3 Ingredients of successful innovation for Telstra...........................................................................6 Leadership...............................................................................................................................6 Focus.......................................................................................................................................7 Creativity..................................................................................................................................8 Invention..................................................................................................................................8 Entrepreneurship.....................................................................................................................8 Challenges of critical thinking......................................................................................................9 Spot innovation in action..............................................................................................................9 Personal Reflection......................................................................................................................9 Conclusion.................................................................................................................................10 References................................................................................................................................11 Appendix....................................................................................................................................13 Mind Map...............................................................................................................................13
3ANALYSIS OF PERSONAL AND ORGANIZATIONAL STYLES Introduction The notable determination of the paper is to highlight the theory and practice of creativity and innovation in Telstra which is the biggest telecommunication organization in Australia. Establishedintheyear1975,thistelecommunicationorganizationhasalwayspromoted creative thinking skills of their internal stakeholders such as their Chief Operations Officer (COO). Innovation has been a part and parcel in the production and the marketing departments ofthisorganizationovertheyears(Telstra,2019).Telstraalwaystendstoupdatetheir organizational goals and settings according to the current conditions by serving innovative products to each of their consumers all over the world. The current COO of Telstra said that her company uses the creative thinking skills of the business consultants in order to make any important business decisions for the organization. The unresolved problem which exists in this organizationisalwaysexaminedwithaninnovativeapproacheachtime(Muenjohn& McMurray, 2018).At the same time, it can be also said that Telstra takes ideas and concepts from the other major telecommunication organizations in the world such as Vodafone. Creativity: It is defined as the original idea behind creating something new. Creativity is required in most of the business organization in order to attract the potential consumers of the business. Telstra is very much creative in terms of the services provided by them in the last 5 years such as the implementation of the key indicators which helps in understanding the performanceofeachstakeholders(AM&Dwyer,2017).Theefficiencyoftheinternal stakeholders of the organization can be tracked by the management team of the stakeholders using the performance indicators. Along with the performance indicators this organization there are creative sales and marketing strategies adopted by this organization as well. Innovation:It is defined as the process of a continuous change which can result in the growth and development in a business organization. Innovation or re-arrangement are very much important for re-structuring. The transformation and success of Telstra for the years is the result of their continuous change within their working environment such as the innovative television advertisements and the application of the Internet of things in the production room of this organization(Souto, 2015). AnewbusinessfunctionhasbeenlaunchedinTelstrawhichisacombinationofthe technologies used in the corporation and Internet of Things.
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4ANALYSIS OF PERSONAL AND ORGANIZATIONAL STYLES Research and Insights of Telstra Telstra has collaborated with more than 150 business organizations from all over the world; each of those business organizations contributes significantly to the business growth of Telstra over the years. Major social media organizations such as Facebook are one of the subsidiary organizations for Telstra. Critical thinking skills of organizations like Facebook are also used in the working environment of Telstra so that they can offer better quality service to each of their consumers all over the world. The concept of “Friction Frontier” was incorporated by Facebook in Telstra in order to improve the Telco business of Telstra. The critical thinking business consultants of Facebook studied and understood the importance of managing the local market conditions for most of the global business organizations. For this reason, both the organizations collaborated in order to remove friction from their important business functions. The removal of the frictions has resulted in smooth e-commerce transactions which helps in improving the transparency of their Telco business. Quicker access to information about any product is also one of the main contributions of Facebook in Telstra. The decision making regarding the purchasing of the raw materials for the Telco business also improved due to the critical thinking approach for each of the involved stakeholders of this organization. Telstrafaceshugethreatcomingfromtheothersimilartelecomorganizationsin Australia in every aspect however, the collaboration with the Facebook Corporation is an added advantageforthistelecommunicationorganization,astheycanpromoteanynewand innovative product in Facebook and get the review from all the viewers of the promotional campaign. The application of the critical thinking skills of the decision making bodies of Telstra can be understood from the above discussion. The behavior of the consumers of this organization is also tracked using the critical thinking skills adopted by the marketing team of this organization over the last 10 years as the needs and requirements of the consumers of each country are very much different from each other.Several change management models are applied in the working environment of this corporation in order to track the mobility of the strategic team of this corporation. Telstra has a unique strategy development team to look after the need of the young consumers. The decision- making abilities of all the operations manager of each of the regional offices are very much important to incorporate the critical thinking skill in every department of the organization. The application of the critical thinking skills in Telstra has resulted in growth in Telstra retail, Telstra's
5ANALYSIS OF PERSONAL AND ORGANIZATIONAL STYLES global enterprises, Telstra operations, Telstra wholesale and several other important business functions. The total external income and the changes in these departments after the application of critical thinking skills is presented in the below diagram Figure 1: Results of the application of critical thinking in Telstra (Source:Baškarada & Koronios, 2018) According toBuh & Indihar Štemberger (2015), the five critical thinking skills which can help every telecommunication organization are transformation of the knowledge of the internal stakeholders of the organization, prediction power of the strategy team in different locations, logical reasoning ability of the sales and marketing team, information seeking ability of both the external as well as the internal stakeholders of the organization, discriminating, applying both the global as well as local needs of the consumers and the analyzing procedures between the major business functions of this organization with the consumers and the distributing team of the organization(Bašić, Vlajčić, & Novak, 2018). The researcher of the paper mentioned that understanding the links between the ideas and concepts are very much important to enhance thequalityofserviceofferedbythetelecommunicationindustries.Therelevanceofthe business arguments has been deliberately highlighted by the researcher of this paper. Along
6ANALYSIS OF PERSONAL AND ORGANIZATIONAL STYLES with the business arguments, the papers also suggest the need for appraising arguments and identify the inconsistencies of the business functions and the associated stakeholders in an organized manner. The prime benefit of this paper is that it helps both the readers of this document as well as the decision makers of all the major telecommunication industries all around the world understand the importance of producing innovative products with the help of the critical thinking skills o0f the internal stakeholders of the organization. However, along with the above-discussed benefits, the papers have a constraint as well as it does not present a case study example to support all the discussions made in the paper.The paper is written entirely in ageneralizedmannerconsideringthecurrenttrendsoftheglobaltelecommunication organizations. Thus, the paper can be very much beneficial to understand the insights and the need for maintaining critical thinking skills for most of the global business organizations. Ingredients of successful innovation for Telstra Therearelotsofimportantingredientswhichhaveresultedinthegrowthofthis telecommunication organization over the years. This unit of the paper will be putting the light on a few of those ingredients and state their contribution in enhancing the business reputation of this corporation (Gebhardt, 2017). The following paragraph can be beneficial for the readers of this document to understand the contribution of each of the ingredients. Leadership The entire organizational structure of Telstra was modified in the year 2018 due to the T22 strategy. The role of the organizational leaders was very much important to deal with the complexitiesofthischange.Thestructureandtheleadershipcapabilitiesoftheinternal stakeholder of this organization were very much important to bring this innovative change. As a result of a critical thinking procedure over the years, it was found that there are numerous complexities in the major business functions of Telstra such as delay in delivering of the productsandmanagementofthenewtechnologieswhichareneededintheproduction laboratories. The commitments which are made to the consumers are not always fully kept by this organization; as a result, the organization was facing business loss(Aitken, 2017). The leadership qualities of the floor manager and the head of operations in each of the branch of this organizationareverymuchimportantfortheimplicationoftheproductsofferedbythis organization in terms of the Television Pay and data packets.
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7ANALYSIS OF PERSONAL AND ORGANIZATIONAL STYLES Focus Innovation has always been a huge reason behind the success of this organization over the years. At the same time, it can be also said that this organizationhas successfully understood and implemented the concept of critical thinking skills. The primary focus of this corporation isT22 strategy; this operational strategy can be very much beneficial for the organization to deal with the complaints coming from the consumers of this organization (Hoffman, 2017). The difficulties faced by the consumers while using the digital innovations of this corporation will be significantly reduced using the T22 strategy(Buh & Indihar Štemberger, 2015). The drive performance of the entire IT infrastructure of this organization can be improved with the help of this strategy, at the same time it can be also said that this strategy will help in bringing transparency to the business structure of this organization. The cost reduction program and the portfolio management service facilities of Telstra can be also managed in a professional mannerusingtheT22strategy.Thefollowingdiagramcanbeverymuchimportantto understand the importance of the T22 strategy. Figure 2: T22 strategy (Source:Gerrand, 2017)
8ANALYSIS OF PERSONAL AND ORGANIZATIONAL STYLES Creativity Considering the constant disruptions in the telecommunication industries Telstra has successfully found creative ways to foster innovation throughout Australia.The national gallery of Victoria collaborated with Telstra and successfullyupdated the multimedia technology(Chen & Chang, 2015).The developers of Telstra provided all the technical facilities to the national gallery and helped in transforming them into a bigger organization. This collaboration not only helped Telstra but also showed the other telecom agencies the path of utilization of creative thinking skills. Invention ThecreativethinkingskillsofthestrategicteamofTelstracanbeseen,asthis organization is serving a wide range of products to each of the consumers over a long period of time. The quality of service offered by this organization is also improving each day due to the quality analysis team which is present in every office of this corporation. The users of mobile devices can select any plan for their devices(Åstebro & Serrano, 2015). The television facilities such as theFoxtelis one of the major service provided by this organization, where the subscribers can select, view and pay according to their needs and requirements(Lerner & Hunt, 2018).Telstra bundleis the other exciting product offered by this organization along with that this organization also provides the broadband facility with zero or negligible interaction (Park, 2017). Mobile devices are also provided by this organization which is used both for personal use as well as in other small and medium-sized enterprises. Entrepreneurship Telstra has successfully revolutionized the entrepreneurship spirit among all the other major telecommunication organizations of Australia. Creative thinking skills and innovative measures such as theTelstra Innovation Challenge (TIC)are frequently carried out by this organization to bring out the technical potential of the consumers. During these programs, Telstra announces their involvement with their major subsidiary organizations and the latest IT technologies which are increasingly used in their laboratories such as the big data analysis and IoT based devices such as the wireless temperature sensors (Gerrand, 2017). The supply chain logistics and difficulties of transportation are quoted in these innovative programs. Ideas and concepts from all over the world are readily accepted in this program irrespective of the educationalqualificationandexperience(Dentchevetal.,2016).Telstrabringsgreat opportunity for everyone outside their business environment to show off their critical thinking
9ANALYSIS OF PERSONAL AND ORGANIZATIONAL STYLES abilities so that the mission and vision of the organization are accomplished. The winners of this challenge get an opportunity to design a prototype of a real-world mobile application using the organizational assets and the required technologies. Challenges of critical thinking There are numerous problems faced by Telstra while applying critical thinking skills regarding any decision making in their working environment. This section of the paper will be focusing on a few of those challenges faced by Telstra. One of the primary challenges faced by this organization is the rate of delivery of their new products to the nearest market or vendor even after a live product launching event on a social media problem (Campbell, 2017). To resolve this issue, Telstra uses the critical thinking skills of all other their external stakeholders such as the distributor of the products and the third parties who are involved in the distribution of the products. New product distribution techniques are often implemented by the sales team of Telstra using critical thinking skills, however it can be said that this business approach may have a very negative impact on the net profitability of this organization due to the lack of collaboration of the third parties, distributors and the internal stakeholders of their warehouses (Dhenin & Correa, 2017). Critical thinking skills should have been successful to bring out the best from each of the stakeholders of the organization but these disruptions are itself becoming a big challenge for this organization. Spot innovation in action Telstra has advanced specifications in terms of their innovative services which are offered to the consumers of this corporation. The development of the 5thgeneration wireless technology is in full swing in the laboratories of this organization. Cohesive techniques are readily used by the developers of Telstra while developing any new innovative product for their consumers(Guo, Su, & Ahlstrom, 2016). The spot innovations of Telstra revolves around the last updated requirement of their clients, it also considers the current trending innovations from other similar organizations all around the world(Rusko, Härkönen, & Liukkonen, 2016). The spotinnovationofTelstradependsmostlyonthecollaborationpolicyadoptedbythis organization with other reputed organization such as Fox Sports. Personal Reflection The paper was very much important to understand the importance of creative thinking skills and innovation in an organizational setting. Based on the discussions of this paper it can
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10ANALYSIS OF PERSONAL AND ORGANIZATIONAL STYLES be said that every successful business organization uses critical thinking skills and innovative products to their clients in order to improve the net profitability of the business as well as to have a competitive advantage over the rival organizations. BasedontheorganizationalstylefollowedinTelstraitcanberevealedthatthis organization successfully applies innovation in both external and internal business functions. The impact of innovative strategies adopted by successful telecommunication organizations such as Telstra which leads them to higher overall success can be also echoed from the paper. Thetechniqueswhichareusefultoincreasetheefficiencyandtheproductivityofthis organization can be also reflected from the paper as well. The importance of customer support and innovations for any global organization can be also reflected from this paper. The insights gained from this assignment can be applied in the working environment of any telecommunication corporation irrespective of its infrastructure and resources as the paper cover up all the essential aspect of being a successful telecommunication organization. Conclusion The insights of Telstra were described in a descriptive manner in the initial stages of the paper. The importance of collaboration in order to provide innovative service to the consumers oftelecommunicationindustrycanbedeterminedfromthepaperaswell.Thepaper successfully presents the impact of applying critical thinking with the help of a pictorial diagram. The opinion of the researcher about the importance of critical thinking in a global business organization can be also determined from the paper. The key ingredients which are responsible for the successful innovations for Telstra are described thoroughly in the paper. The challenges which are generally faced by the telecommunication organizations while applying the critical thinking skills can be understood from this paper as well. The spot innovation 5G which is currently under development phase can be also concluded from the paper as well. The learning from the assignment is described in the concluding unit of the paper. Thus,the paper can be very much helpful for the readers of this document to understand the need for maintaining critical thinking human resource for any global telecommunication business organization such as Telstra.
11ANALYSIS OF PERSONAL AND ORGANIZATIONAL STYLES References Aitken, A. (2017). Driving Project Delivery from the Top Down: Engaging Executive Leaders as Project Sponsors. AM , F., & Dwyer, N. (2017). Copyright in databases in Australia. Åstebro, T., & Serrano, C. (2015). Business partners: Complementary assets, financing, and invention commercialization.Journal of Economics & Management Strategy,, 228-252. Bašić,M.,Vlajčić,D.,&Novak,I.(2018).InternationalisationmodesintheAustralian telecommunications industry: the influence of different innovation types.International Journal of Business and Globalisation, 96-119. Baškarada, S., & Koronios, A. (2018). The 5S organizational agility framework: a dynamic capabilities perspective. .International Journal of Organizational Analysis, 26(2), 331- 342. Buh, B., & Indihar Štemberger, M. (2015). Critical success factors for different stages of businessprocessmanagementadoption–acasestudy.EconomicResearch- Ekonomska Istraživanja,, 243-257. Campbell, I. (2017). Telstra's future mode of operation: Network transformation between 1992 to 1993.Australian Journal of Telecommunications and the Digital Economy. Chen, M., & Chang, Y. (2015). Creativity cognitive style, conflict, and career success for creative entrepreneurs.Journal of Business Research, 906-910. Dentchev, N., Baumgartner, R., Dieleman, H., Jóhannsdóttir, L., Jonker, J., & Nyberg, J. (2016). Embracingthevarietyofsustainablebusinessmodels:socialentrepreneurship,
12ANALYSIS OF PERSONAL AND ORGANIZATIONAL STYLES corporate intrapreneurship, creativity, innovation, and other approaches to sustainability challenges.Journal of Cleaner Production. Dhenin, M., & Correa, P. (2017). Brazil's grand border strategy: challenges of a new critical thinking in a modern era.Revista Brasileira de Estudos de Defesa. Gebhardt, C. (2017). The transfer of corruptive routines from old industrial regions to innovation clusters: a blind spot in innovation studies.Triple Helix, 1-35. Gerrand, P. (2017). Historical paper: The 2004 proposal for the structural separation of Telstra. Australian Journal of Telecommunications and the Digital Economy. Guo , H., Su, Z., & Ahlstrom, D. (2016). Business model innovation: The effects of exploratory orientation,opportunityrecognition,andentrepreneurialbricolageinanemerging economy.Asia Pacific Journal of Management, 533-549. Hoffman, A. (2017). The evolving focus of business sustainability education.EarthEd, 279-288. https://www.telstra.com.au/. (2019). Retrieved from Telstra: https://www.telstra.com.au/ Lerner, D., & Hunt, R. (2018). Entrepreneurial action as human action: Sometimes judgment- driven, sometimes not.Journal of Business Venturing Insights. Muenjohn, N., & McMurray, A. (2018). LEADERSHIP AND DECISION MAKING.Leadership: Regional and Global Perspectives, 379. Park, R. (2017). Value engineering: a plan for invention. Routledge. Rusko, R., Härkönen, K., & Liukkonen, S. (2016). Coopetition at Elevator Pitch Events? A Case StudyofMicro-activitiesataBusinessInnovationEvent.JournalofInnovation Management, 79-100.
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13ANALYSIS OF PERSONAL AND ORGANIZATIONAL STYLES Souto, J. (2015). Business model innovation and business concept innovation as the context of incremental innovation and radical innovation.Tourism Management,, 142-155. Appendix Mind Map Figure 3: Mind Map of Telstra (Source: Created by the author)